design / 4 posts found

Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

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While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts. Consider this your […]

Targeted Advertising: A Simple Guide to Reaching Your Customers

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Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, […]

Premade Book Covers: Pros, Cons, and Where to Find Them

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If you’re a self-published author, you’re probably already familiar with how hard it is to produce a book.  Traditionally published authors get free edits, cover designs, formatting, and printing, but self-published authors have to manage production by themselves. This isn’t as bad as it sounds—being able to do everything on your own means you get a lot more creative control over your final product than you might if you published traditionally. But it does mean you have to take every aspect of your book’s production into account.  And one of the most important aspects of your book’s production is the […]

Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022

Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others. Let’s take a look at some of the design ideas that are helping brands craft their digital […]
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