Marketing Strategy / 44 posts found

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Comments are off for this post.
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. In this article, we’ll cover: How the Recession Has Impacted Hiring So Far How the Recession Will Impact Hiring in 2023 Which Roles Remain Popular & Which Ones Have Lower Demand Which Companies and Industries Are […]

How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Comments are off for this post.
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche? In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and […]

Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]

Comments are off for this post.
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. Needless to say, these two cultures clashed, and I spent the early part of my childhood confused about my identity. My parents taught me certain values and principles to help guide me through life, just like their parents did, but […]

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Comments are off for this post.
Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. There are so many different KPIs any […]

The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Comments are off for this post.
In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.  From influencer marketing to virtual events, there are so many efforts brands can focus on. Let’s see what our latest research says about what worked well for B2C marketers this year and where they plan to invest in 2022. 1. Short-form video will be a priority. Short-form […]

The HubSpot Blog’s 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Comments are off for this post.
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50.  That also means consumer attitudes and preferences are changing just as quickly. And, it’s up to brands to keep up. So, how can you succeed in a world where the unprecedented has become common? To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on […]

The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]

Comments are off for this post.
Every marketer faces different challenges. Maybe you’re struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Below, let’s explore the global issues marketing leaders believe they’ll struggle with in […]

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Comments are off for this post.
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. About half of marketing leaders say they will change their marketing goals in 2023. Here, we’ll take a look at the top […]

5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]

Comments are off for this post.
As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. 1. Popeyes In late September, artist Rihanna announced via Instagram that she would be performing at the Superbowl. The image, which confirmed earlier speculations of the singer’s participation, quickly made its rounds. Wasting no time, Popeyes then shared its own version of the popular image just one day later. Popeyes is one of the few brands […]

Coming Soon: Act Like a Leader, Think Like a Leader

Comments are off for this post.
It’s almost here… Thanks for your interest in our upcoming Executive Leadership Report and its corresponding pillar, “Act Like a Leader, Think Like a Leader: Data from 300+ Marketing Directors on How to Take Your Team to the Next Level“. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on November 1, 2022, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you!  Worried you’ll forget? Click here or below to set a Google Calendar […]
error: Content is protected !!