The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out these tried-and-true best practices for integrating your sales and marketing teams. Smarketing By the Numbers Companies face a hard truth. No matter how great their sales and marketing efforts, between 10 and 15 percent of leads become conversions. As a result, businesses face a dual […]

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal. In this piece, we’ll dig into B2B SaaS sales funnel basics and explore five ways your brand can optimize this approach. While the stages of the […]

At many companies, it can feel as if there are 100 miles between sales and marketing. In a recent LinkedIn survey, 60% of global respondents believed that misalignment between sales and marketing could damage financial performance, yet there are a number of disconnects between the teams from strategy to process. One of the most critical steps for aligning your sales and marketing efforts is creating a service level agreement (SLA). Traditionally, an SLA serves to define exactly what a customer will receive from a service provider. But SLAs serve internal operations as well, and sales and marketing agreements are among […]