b2b influencer marketing / 3 posts found

Optimize for Success with A B2B Influencer Marketing Strategy Checklist

The post Optimize for Success with A B2B Influencer Marketing Strategy Checklist appeared first on B2B Marketing Blog – TopRank®.

Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results

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Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing: Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters. Increasing marketing impact: […]

5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact

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Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories. Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the […]
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