Marketing Trends / 10 posts found

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Comments are off for this post.
“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the future business trends we plan to follow in the coming months. Take a look at the following nine trends […]

The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Comments are off for this post.
Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we’ll explore the shopping trends of 2022 to ensure you’re able to meet customers where and when they’d prefer to shop. Plus, we’ll uncover the shopping differences between generations. Let’s dive in.  The Top Shopping Trends of 2022  […]

9 VR Marketing Examples to Inspire You in 2022

Comments are off for this post.
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Consumer and enterprise VR market revenue is expected to reach $6.71 billion by the end of 2022, and $12.9 billion by 2024.  Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion dollars between 2021 and 2028. By the end of 2022, it is estimated that […]

How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Comments are off for this post.
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they’re following. While you’ll find even more data in our State of Consumer Trends Report, we wanted to […]

The Top Channels Consumers Use to Learn About Products [New Data]

Comments are off for this post.
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they […]

How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]

Comments are off for this post.
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was one-of-a-kind. And worth every penny I paid to attend the meet-and-greet. And, although it may not seem like it at first, web3 technology — and how it will ultimately impact consumers — is actually very similar to my experience at the Selena Gomez concert. Here, […]

Coming Soon: The State of Consumer Trends in 2022 & Beyond

Comments are off for this post.
It’s almost here… Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. We’ll also send this content out in our Marketing […]

How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Comments are off for this post.
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it’s vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google’s third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn’t have to. Here, let’s explore […]

A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO

Comments are off for this post.
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn’t inhibit a company’s ability to know and better serve their […]

How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]

Comments are off for this post.
If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you’re likely asking questions like, “How could Web 3 impact my business?”, “Will I fall behind if I don’t get in on Web 3 now?”, and “Is Web 3 just built on hype?” “When you’re listening to the news, or you’re on Twitter, and people are talking about NFTs […]
error: Content is protected !!