Copywriting / 3 posts found

25 Copywriting Portfolio Examples That Will Secure Your Next Gig

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If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together […]

11 Website Copywriting Tips to Increase Conversions in 2022

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A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, […]

11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

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As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That’s no small feat. If you’re stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you’re in luck. Here, I sat down with Lately’s CEO, Kate Bradley Chernis, to discuss the 11 tips that enabled her and her team […]
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