Digital Strategy / 66 posts found
6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution via @sejournal, @DAC_group
Learn how multi-touch attribution can help you better understand your customer journey. Blend first & last-touch data to find key marketing insights. The post 6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution appeared first on Search Engine Journal.
Local Strategies: How Better Online Reputation Drives Revenue via @sejournal, @lorenbaker
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] – Raj’s Background and Journey to Edge. […]
Why RevOps Is Essential For Your B2B Marketing Strategy via @sejournal, @alexanderkesler
Discover why RevOps is crucial to ensure growth in 2024 and launch your strategy in four steps, informed by GTM and Demand Generation best practices. The post Why RevOps Is Essential For Your B2B Marketing Strategy appeared first on Search Engine Journal.
Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing via @sejournal, @navahf
Uncover the nuances of setting up impactful studies, avoid common pitfalls, and decipher the delicate balance between big data trends and in-depth analysis. The post Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing appeared first on Search Engine Journal.
How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns via @sejournal, @zerobounce1
Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns. The post How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns appeared first on Search Engine Journal.
Mastering Data-Driven Marketing: Insights from 100M Phone Calls via @sejournal, @hethr_campbell
Unlock the secrets of AI in marketing! Join our webinar to learn how you can automatically transform your strategy using phone calls as gold mines. The post Mastering Data-Driven Marketing: Insights from 100M Phone Calls appeared first on Search Engine Journal.
Google Offers Publishers Control Over Bard, Vertex AI Access via @sejournal, @kristileilani
Discover how to utilize Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI models use of your content. The post Google Offers Publishers Control Over Bard, Vertex AI Access appeared first on Search Engine Journal.
Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game via @sejournal, @hethr_campbell
Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game appeared first on Search Engine Journal.
SMART Goals: How To Write Effective Goals With Examples via @sejournal, @kristileilani
Learn how to write effective SMART goals for your organization that help your marketing team achieve better results. The post SMART Goals: How To Write Effective Goals With Examples appeared first on Search Engine Journal.
The Small Business Guide To Reputation Management via @sejournal, @HelenPollitt1
Plan what to do in a PR emergency and learn how to proactively protect your brand. The post The Small Business Guide To Reputation Management appeared first on Search Engine Journal.