X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. But how can companies build their reputation as original, relatable, and dependable while still maintaining their unique voice? Social media has transformed the relationship between individuals and organizations — which is why the community management role is now so vital. But what exactly is a community manager, […]

Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.) When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work […]

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2023, 90% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can help your prospects and customers connect with each other; find more value from your products or services; and see your brand as an industry expert. But understanding the importance of online communities and successfully building one are two different things. Here, I spoke with six social media marketers and creators at Vimeo, HubSpot, The Product Boss, […]