Paid Media / 146 posts found
How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes. The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.
Stop Paying the Google Ads Tax Without Realizing It [Webinar] via @sejournal, @hethr_campbell
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. The post Stop Paying the Google Ads Tax Without Realizing It [Webinar] appeared first on Search Engine Journal.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance. The post Why Google Ads Fails B2B (And How to Fix It) appeared first on Search Engine Journal.
What Is Paid Media: The Different Types & Examples via @sejournal, @brookeosmundson
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.
The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.
Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era via @sejournal, @siliconvallaeys
Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies. The post Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era appeared first on Search Engine Journal.
Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid
How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.
Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors via @sejournal, @CallRail
Discover 6 new ways to scale and optimize PPC campaigns across multiple sectors using AI tools, automation, and client-specific strategies, without sacrificing performance. The post Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors appeared first on Search Engine Journal.
How AI Is Changing The Way We Measure Success In Digital Advertising via @sejournal, @LisaRocksSEM
AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns. The post How AI Is Changing The Way We Measure Success In Digital Advertising appeared first on Search Engine Journal.
Ecommerce PPC Challenges & Strategies For Second-Hand Retailers
This post outlines five strategies that second-hand retailers can adopt to drive success using PPC. The post Ecommerce PPC Challenges & Strategies For Second-Hand Retailers appeared first on Search Engine Journal.