Paid Media / 109 posts found
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads via @sejournal, @adsliaison
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure. The post A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads appeared first on Search Engine Journal.
Holistic Search Strategies: Attain Superior Growth & ROI With Organic & Paid Tips via @sejournal, @hethr_campbell
Join our next Search Engine Journal webinar on July 24 and learn a comprehensive method for holistic search marketing efforts, ensuring sustainable growth and ROI. The post Holistic Search Strategies: Attain Superior Growth & ROI With Organic & Paid Tips appeared first on Search Engine Journal.
Google, Bing & Amazon’s 2024 Shopping Ad Changes & How To Navigate Them
Learn to navigate the biggest shopping ad changes and how to integrate them into your ecommerce business. The post Google, Bing & Amazon’s 2024 Shopping Ad Changes & How To Navigate Them appeared first on Search Engine Journal.
7 Ways AI Took My Job [To The Next Level] via @sejournal, @CallRail
Will AI take your marketing job to the next level? Yes! Learn how to use generative AI to improve your campaigns & get higher ROI. The post 7 Ways AI Took My Job [To The Next Level] appeared first on Search Engine Journal.
How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This 6-Step Customer Journey Analysis appeared first on Search Engine Journal.
The Power Of QA: How Not to Ruin Your Campaign…Or Your Day via @sejournal, @jonkagan
Don’t let your campaign fail. Understand the significance of Quality Assurance (QA) checks in search marketing and avoid costly mistakes. The post The Power Of QA: How Not to Ruin Your Campaign…Or Your Day appeared first on Search Engine Journal.
[PPC] Automation & AI: What Humans Should Be Doing For Success via @sejournal, @CallRail
Maximize your SEO efforts in 2024 with insights on Google’s SGE, algorithm updates, and expert tips to keep your site ahead. The post [PPC] Automation & AI: What Humans Should Be Doing For Success appeared first on Search Engine Journal.
Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024 via @sejournal, @gregjarboe
Get insights into the future of video ad spend. Learn about the projections for digital video advertising in the U.S. and the latest trends. The post Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024 appeared first on Search Engine Journal.
Google Testing IP Proxies: What This Means & How You May Be Impacted via @sejournal, @navahf
Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy. The post Google Testing IP Proxies: What This Means & How You May Be Impacted appeared first on Search Engine Journal.
10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM
Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.