Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you […]

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small […]

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit? An email marketing audit means checking in with your email strategy, campaigns, and overall account health. Like a […]

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully. As a digital nomad, I have a greater appreciation for quality hotel email marketing than the average person. As […]

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there’s a much simpler method — scanning my inbox. I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out. So, without […]

You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can use to make sure your emails are ready for the eyes of your leads and customers. What is an email previewer? An email previewer is a tool that helps you preview your messages before sending them to your list. Previewing your messages ensures your emails are professional, error-free, easy to read, and ready for your leads […]

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click and move further along the buyer’s journey. With the rollout of Apple iOS 15’s new privacy protection features, our open rates are in jeopardy. But is that a bad thing? Let’s start with some information about how this new feature will work. How Apple’s Email […]

While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices Email Formatting  Email Marketing Automation  Email Marketing Metrics and Testing Below are different best practices to remember at various points of your email marketing campaign.  Email Formatting Best Practices  When formatting your emails, make sure to:  Avoid using ‘No-Reply’ in the sender’s email address. Have you heard […]