October 2022 / 299 posts found
Research Finds Evidence Of User Dissatisfaction With Google Results via @sejournal, @martinibuster
Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren’t satisfactory The post Research Finds Evidence Of User Dissatisfaction With Google Results appeared first on Search Engine Journal.
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help you identify which areas of your strategy are working — and which aren’t. It can be difficult, however, to determine which SEO metrics actually matter. To truly evaluate the success of your SEO, what should you pay attention to? Organic traffic? Leads? Keyword rankings? Conversions? […]
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to “continue expanding and enhancing TikTok as a new channel for recruitment and job discovery,” according to a news release. The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app. It also makes sense brands looking for young talent may […]
5 Top Enterprise Local SEO Challenges & How To Solve Them via @sejournal, @localseoguide
Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them. The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared first on Search Engine Journal.
Microsoft Launches Import Tool For Google Ads Performance Max via @sejournal, @MattGSouthern
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.
The HubSpot Blog’s 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it’s up to brands to keep up. So, how can you succeed in a world where the unprecedented has become common? To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on […]
Why Tweet Comparing Google to Dying Mall Went Viral via @sejournal, @martinibuster
Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine Journal.
Google’s Bumper Ad Creation Tool Is Broadly Available via @sejournal, @MattGSouthern
Google’s bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here’s more information on how to use it. The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal.
3 Ways To Unlock Keyword Gold
Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold appeared first on Search Engine Journal.