Audiobooks / 2 posts found

5 Creative Ways to Turn Your Book Into Audible Media

Audiobooks are one of the fastest growing formats in publishing. In 2020, publishers experienced a 12% increase in audiobook revenue according to the Audio Publishers Association (the ninth consecutive year of double-digit growth, despite a global pandemic). Audiobooks are predicted to become a $19 billion dollar industry by 2027. Why are audiobooks so popular? First, they don’t “compete” for a reader’s time the way a print book or screen does. Most people tune-in to audiobooks while multitasking (such as cleaning or driving), meaning they can make the most of their already limited time. Second, audio storytelling is more creative and […]

Why Audiobooks Are Skyrocketing, and How Writers Can Take Advantage in 2022

Audiobooks are the fastest growing format in publishing, but what exactly does that growth look like, and what should authors be doing about it? In January 2022, The New York Times reported that book sales rose during the first year of the pandemic and kept rising, with sales increasing 13% from January to November of 2021 compared to the same period in 2020, according to the Association of American Publishers. Despite re-openings and a “return” to more varied forms of entertainment, reading remains on the rise. (15 Tips on How to Record an Audiobook So People Will Listen) Back in […]
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