Effective sales lead management is one of the core principles of any successful business. It helps the right people become your customers and makes it easy for them to buy from you again in the future. When you get lead management correct, you can convert more prospects into customers, streamline operations, and improve the sales experience. But it’s not always clear how to create an effective lead management process. Is it about quickly responding to leads, keeping your CRM neat and tidy, or using the proper tags and lists? The short answer is that it’s about all of the above. […]