Music / 28 posts found

Snoop Dogg and Billy Ray Cyrus’ New Release Asks You to Compete for NFTs

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Few artists have achieved staying power at Snoop Dogg’s level. A name synonymous with rap music and hip-hop culture, the LBC legend has remained at the forefront of trends far beyond the original scope of his career. That, of course, now includes trends in the metaverse. A prominent player in the NFT space, Snoop is considered a seasoned veteran of blockchain-based music endeavors. With major feats like a multi-million dollar ($45 million by some accounts) collection with Gala Music, numerous NFT mixtapes, and the reconstruction of iconic Death Row Records as a Web3 label under his belt, when Snoop makes […]

How to Stream in Web3: A Guide to the Best NFT Streaming and Music Marketplaces

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Marketing models are changing. And the rise of Web3, compounded by the increasing popularity of non-fungible tokens (NFTs), has pushed the entire creative economy into a bottleneck of shifting norms, and it’s about time. The music industry generates roughly $43 billion in revenue; however, only 12 percent of that goes to artists. We needed new models and options when it comes to Web3’s NFT music. Although many people still use Spotify or Apple Music for their audio needs, a few incredibly powerful Web3 streaming platforms and NFT marketplaces have risen to prominence in recent years, taking the world by storm. […]

How Web3 Allowed Rapper LATASHÁ to Evade Record Label Ties

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Every successful musician carves a unique path into the medium. For LATASHÁ, it was through poetry slams and cyphers. Her natural affinity for wordplay and expression eventually led her down the path of becoming an independent musician equally versed in singer/songwriter stylings and hip-hop. In our latest episode of Behind The Drop, we sat down with LATASHÁ for an inside look on her rise as one of Web3’s most notable young artists. LATASHÁ’s journey into Web3 began once she realized something was up with the music industry. Thanks to her “mini law degree,” as she described in an interview with […]

Gala: A Platform Spending Billions to Build a Web3 Powerhouse

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For Web3 companies in the entertainment industry, it’s crucial to understand how flexible NFT minting can be, especially when the goal is to onboard as many people to Web3 as possible. This is why diversifying platforms still under construction is so common among firms making their ascent in the space. And Gala is attempting to do just this. Perhaps best known for its Gala Games and Gala Music platforms, it took steps to expand its lead within Web3 via the August reveal of Gala Film, a platform that offers users the opportunity to enjoy “watch-to-earn” mechanics. Calling Gala “ambitious” may […]

How The Cool Kids’ New NFT Project Is Elevating Hip-Hop

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Since starting in Chicago’s hyper-competitive hip-hop scene 15 years ago, The Cool Kids carved out a singular niche for themselves in the larger music industry by consistently being ahead of the curve. When the duo, comprised of Chuck Inglish and Sir Michael Rocks, dropped their first video Black Mags in 2007, the world witnessed a novel kind of alternative hip-hop that later topped the charts in the following decade. Now, The Cool Kids have kicked off yet another forward-looking initiative — a generative NFT art collection. Following the success of their membership token, they felt like they could go deeper […]

A Web3 Record Label Plans to Redefine How You Experience Music

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Miku Hatsune was viewed as an oddity when she released her first demo track in 2007. A seemingly disembodied voice created by Crypton Future Media, Miku was a wonder at the time, only capable of existing via a singing-voice synthesizer technology called Vocaloid. Over the years, Miku’s influence grew, and she became a virtual pop star. From influential collaborations to world tours, this animated and fully digital recording artist helped the music industry explore the possibilities of what was achievable through virtual reality, paving the way for those like Yameii and FN Meka to become viral sensations. Now, with the […]

How Leading Musicians Are Elevating Utility With NFTs

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As the speculative side of the NFT market cools, utility has cemented itself as a defining factor of successful NFT drops. And in the music industry specifically, where NFTs empower artists to unlock unprecedented opportunities for fan connection and collaboration, utility has never been more critical. As explained by green NFT platform OneOf’s co-founder Adam Fell, NFTs have upended the traditional role of a fan as a passive listener and consumer. Now, in place of a typical Web2 fan club comes a smaller but mightier Web3 street team composed of an artist’s most genuine fans who are mutually aligned and […]

Iann Dior on How NFTs Will Change Music Forever

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In our latest episode of Behind The Drop, we spoke with rapper, singer, and songwriter iann dior about his debut NFT project: the iann dior: 1212 collection. Launched in partnership with green NFT platform OneOf in June 2022, the collection consisted of 1,212 animated NFT avatars depicting the Sick and Tired singer in various interpretations, adapted to resemble Tim Burton’s take on claymation. Speaking on the drop in an interview with nft now, dior stated that the collection was a way for him to “make art and express [his] different emotions.” But why claymation? Styling himself as a “big fan” […]

David Bowie Is Back! Posthumous NFTs to Shed Light on Gender

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The Alpha: In a series of now-deleted posts on Instagram and Twitter, David Bowie’s estate announced the September 13 launch of an NFT collection celebrating the rock icon’s legendary career that famously explored gender and performativity. The NFT collection, entitled “Bowie On The Blockchain,” will feature the works of nine NFT artists whose works will reflect some of Bowie’s masterful life work. Headlining the collection are crypto artists FEWOCiOUS and Pussy Riot Co-Founder Nadya Tolokonnikova, among others. Proceeds of the sale will go toward the nonprofit organization CARE. Why it matters: Unfortunately, as with prior projects bearing the names of […]

Muse: Everything to Know About the New Chart-Eligible NFT Album

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The Alpha Music NFT marketplace Serenade partnered with Warner Records U.K. to launch a new chart-eligible music format, Digital Pressings. Digital Pressings are all-in-one music NFT packages akin to a physical record. English rock band Muse released their latest album, Will of the People, under this new format on August 26, 2022. Why it matters It turns out, Napster and Limewire were just the beginning. The music industry has undergone seismic shifts in the past 20 years, but it lives on today as a largely digital industry, with streams being the top revenue driver. But for the first time since […]
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