What are the key areas in the B2B marketing industry where professionals see a need to adapt to meet new challenges? One straightforward way to gauge the pulse of the industry is by asking, and social media polls can offer a uniquely helpful look into the concerns of B2B marketers. We’ve tapped into our own social media audience poll data to see the outlook B2B marketing professionals have when it comes to important marketing issues including tactics, platforms, events, and more. For nearly three years we’ve run regular social media polls on our Twitter and LinkedIn* pages, and the insight […]