Internet Marketing / 372 posts found

How to Do PR: The Ultimate Guide to Public Relations in 2022

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Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand. Are you looking to expand your brand’s reach? Would you like to expose your business to new people who might want to try your product or service? Welcome to the world of public relations. What is public relations? Public relations (PR) is the practice of using media channels to promote your organization and cultivate a positive public perception. PR is also the process of managing your organization’s brand and communications — especially in […]

29 Exit Intent Popup Examples and What Makes them Effective

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The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase. The cost of attracting new leads is growing. In fact, more than 60% of marketers say […]

What Are Keywords? (and Why You Need to Know How to Find Them)

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What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need. The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way […]

KPI Dashboards & How to Use Them in Your Marketing

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As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies. But with a million and one other things fighting for your attention, it can sometimes be challenging to stay up to date. Fortunately, there’s a tool to help you succeed: KPI dashboards. KPI dashboards can help you check in with various aspects of your business and make sure everything’s running smoothly. Let’s take a closer look at what KPI dashboards are and what they can do to help your marketing team […]

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

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Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? This is possible due to language tags or hreflang tags, which are used to let search engines know what language the content is in. Now think about whether you’ve provided the functionality so your own webpages are ready for a global audience. If you haven’t properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. Let’s take […]

NASA x Epic Games x HeroX Are Seeking Developers to Contribute to Their MarsXR Challenge

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NASA, the creator of Fortnite Epic Games, and leading platform for crowdsourced HeroX has come up with the largest one-and-only Martian VR space named MarsXR Challenge. This virtual reality terrain is spread over 400 km2 (about 154 miles2) of realistic, researched Martian land, featuring full Martian days. Moreover, the space includes the already-existing items like suits and rovers, fully operational in conditions of the real Martian gravity and unpredictable Red Planet’s weather with massive dust and radiation storms. NASA is working with a group dedicated to technical innovation from Buendea on the Mars XR Operations Support System, which will use […]

How to Find a Job After College: The Ultimate Guide

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College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college.  We want to help. At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications, and feedback we hear from hiring managers, recruiters, and job candidates alike. And for free templates and tools you can use to put the […]

Data-Backed Tips for Successful Hybrid Team Leadership in 2022

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According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. So, what does it take to lead a hybrid team? We’ve got a few tips. 1. Set rules of engagement. When everyone’s in the office, many rules and behaviors go unsaid. After all, everyone is in the same space, so it’s easier to pick up on cues. However, when everyone is scattered, it changes how you approach them. Microsoft’s report found that following the pandemic, few companies […]

How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account

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Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue. And with 31% of online American adults using Pinterest, this isn’t an opportunity you’ll want to leave on the table. Can you make money on Pinterest? Whether you are a content creator, have an eCommerce business, or are trying […]

The Link-Earning Stack Every SEO Should Strive For

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Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s not that straightforward. It’s hard to sum up all of that in the tweets and LinkedIn posts that get shared about link earning, because the truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity […]
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