Internet Marketing / 2618 posts found

UTM Tagging for Google Business Profile — Whiteboard Friday

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In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt

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Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way: There is light at the end of the tunnel. Layoffs have been rampant in recent years, especially amid COVID-19 recovery. In the United States, unemployment sits at 4% — the highest rate in two years. But, at the same time, 270,000 jobs were created just […]

20 SEOs Share Their Key Takeaways From the Google API Leaks

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Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

SEO & AI: How These Worlds Will Collide And Cause Chaos

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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT platform as of May 2024. According to TechCrunch, ChatGPT’s mobile app has had over 110 million installs across iPhone and Android devices. The result of all this success? Reports in the New York Times suggested that the tool triggered a “code red” for Google’s search […]

I Tried Out the 8 Best Free Headline Analyzers — Here Are My Results

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Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by. Like email subject line testers, headline analyzers can help you get more clicks by using algorithms to assess factors like SEO, word count, and sentiment (is it positive, negative, or neutral?). There are a lot of headline analyzers out there, and as someone familiar with the overwhelm of too many options, I knew I needed to narrow down the field. After polling co-workers, combing subreddits, and running some quick tests, I landed […]

Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

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Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

The 13 Best Free Graphic Design Software for Marketers and Beginners

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When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces. As an admittedly lousy product photographer, please believe me when I say that graphic design software is a key reason my small businesses still exist. It’s been a while since I needed to make anything new, but I’m still paying monthly fees for the software I built my visual assets with. I hope you’ll join me on this new exploration — I’m trying […]

These AI Tools Upped My Productivity, Here’s How

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Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI’s cultural renaissance. It has become a part of everyday workflows and conversations. HubSpot’s AI Proof & Positioning Report found that workers are most concerned about losing their jobs due to AI, and the #1 reason they don’t use AI is because they worry about becoming too reliant on it. While I understand how unsettling […]

4 Surprising SEO Test Results — Whiteboard Friday

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A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.

What is a RACI Chart? Project Uses, Examples & Free Template

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Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine. That’s where the RACI matrix comes in. When integrated into your project lifecycle (PLC), this simple yet powerful approach spells out project roles and responsibilities, guiding your team toward collaboration and improved outcomes. Click here to get HubSpot’s free RACI Matrix Template […]
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