Internet Marketing / 3363 posts found
“You need to be an event business”
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless of your industry. Meet the Master Shelley Pippin Founder and co-owner, Brewnuts When you think of bar food, you probably think of things like burgers and sandwiches. But Cleveland-based Brewnuts has a different vision: As Brewnuts’ “Ohio’s first and only doughnut bar,” as co-owner and […]
A Round-up of All the Great Talks From MozCon New York 2025
Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.
2026 SEO Trends: Top Predictions from 20 Industry Experts
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can’t ignore.
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and celebrity videos, AI’s ability to imitate human voices and forms has improved dramatically in the past year. While they raise a lot of ethical questions, they can also help increase productivity and amplify marketing results when used strategically. Manufacturer Cold Jet, for instance, cut lead response time by 66% using HubSpot’s Smart […]
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. The challenge? B2B organizations must: Orchestrate complex buying committees, navigate multi-stakeholder decisions Manage extended sales cycles spanning months Deliver hyper-personalized experiences through B2B marketing automation at scale Optimize for AI-driven discovery platforms, and continuously learn from post-purchase behaviors tracked by B2B marketing analytics That’s where Loop Marketing becomes transformational. Loop Marketing differs from traditional funnels by enabling continuous…
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing. Email marketing tools for healthcare help keep patients informed of promotions, upcoming appointments, and ways to stay healthy. But not all are created equal. How do you balance feature richness with HIPAA compliance needs? This article will help you choose the best email marketing software for your healthcare business, complete with a comparison table, feature breakdowns, a how-to guide, and FAQs. We used AI for […]
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y’all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin’ finger. In short, it’s the cautionary tale of how even good content may not be the right content for your audience. And how, even in this […]
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal. The brands at the top of the food chain are those we associate with a specific problem. For example, if I want running shoes, I go to Hoka. For skincare, I’m a Byoma girlie, and if I’m craving apple juice, Innocent cures my thirst. But how do these brands differentiate in […]
HubSpot’s 2025 State of Newsletters Report [data from 400+ newsletter pros]
The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has evolved from just sending emails to a sophisticated ecosystem of automated platforms, personalization strategies, and monetization models. To help break down the latest trends, we surveyed 400+ newsletter professionals to understand exactly how today’s creators are growing subscribers, generating revenue, and preparing for an AI-driven future. Here’s what you need to know from HubSpot’s 2025 State of Newsletters Report. Table of Contents Fast Facts about the State of Newsletters Top […]