Internet Marketing / 2417 posts found

5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees

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When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV. Now, I realize how difficult it is to achieve a work-life balance, regardless of whether you work remotely or in an office. If you work from home, you technically live at work — which can skew the balance. And if you work at an office, your commute to and from work can cut into your personal […]

Find Your Difficulty Benchmark – Next Level

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With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.

How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor

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Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. I almost entered my card details when I spotted a beautiful purple mat with a similar price and great reviews. Despite all the awesomeness, I hesitated because the brand was unfamiliar. But curiosity got the best of me, so I checked out the seller’s site. The offer and number of positive comments were too good to pass up. Finally, […]

Cancellation Email Examples I Love (For Your Inspiration)

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The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation email can do. Recently, I canceled a subscription. The truth was, I wasn’t entirely satisfied with the company, and someone else could do the same thing for the same money. I left. Within hours, I received a very polite email from customer service, which made me feel valued. They offered a discount, and I felt they were very understanding. I admit it wasn’t enough to encourage me to sign up again, but it did allow the subscriber/software “relationship” […]

How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!

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Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!

Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs

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Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair, this isn’t anyone’s fault. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. If you were fortunate enough to take a Business Writing class, you likely learned salutations (“Dear Sir/Madam,” “To Whom It May Concern,” “Cordially,” etc.) and how to format a cover letter and write a formal complaint. But as for everyday emails? You’re on your own — until now. I’ve compiled the […]

I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got

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As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win some of the best projects by being proactive and running outreach. In fact, that’s how I started cooperating with some of the world’s most renowned brands. Just because a company you’ve got your eyes on hasn’t advertised a role doesn’t necessarily mean they’re not open to bringing the right person on board. Your job, however, is to grab their attention and show why you’re a good fit for the organization. Sound a bit […]

Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday

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Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich.

7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

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In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Knowing the customer, assessing user preferences, and knowing what to measure drive our field. The right marketing questions can help you find these essential answers. So, […]

Everything You Need to Know About Webinar Marketing

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Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out. During my eight years in marketing, I learned several best practices for hosting a successful webinar. That includes how to build a marketing campaign that gets participants through the digital doors. We‘ll explore best practices below. Then, we’ll create a mock campaign to […]
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