Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos. And I’m not the only one. 73% of consumers prefer to watch short-form videos to […]

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024. Furthermore, I wanted to pick The Hustle team‘s brains and learn their favorite because who better to consult than the pros? So, without further ado, here’s […]

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more. Go grab some popcorn. You won’t believe a marketing team created some of these. 22 Video Marketing Campaigns You’ll Actually Enjoy Watching 1. Hubspot: That’s a Deep We Don’t Want To Roll In 😅 @hubspot That’s a deep we don’t want to roll in 😅 #HubSpotCRM #CRM #SalesTok […]

In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle in your video to grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand. Fortunately, we found 21 royalty-free music sites […]

If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place! We’ve partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use Wistia and HubSpot to strategically reach your goals with video. In this step-by-step guide, you’ll learn: Where your business should be using video How to upload your videos to Wistia How to customize your videos How to share your videos How to generate leads from your videos How to track your video performance in HubSpot Let’s dive in! Where You Should be […]

It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI. You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone. Sounds too good to be true? Don’t worry. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a few other tools. Tips for Shooting Videos with an iPhone Here are […]

Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started.  What is an explainer video? An explainer video is a short video that communicates how something works in a simple way to its target audience. Explainer videos are often used in marketing to show the benefits of a product or service and how they work.  Explainer videos […]

How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it. We found that of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos. In this post, we’ll explain why how-to videos are so popular and include 10 examples to inspire your next video marketing campaign. How-to Video Searches Are Popular  How-to Video Examples Best How-to Videos How-To Video Searches Are Popular As mentioned, how-to videos are popular because they visually show users how to complete tasks. However, […]