Video Marketing / 20 posts found

How to Write a Video Script [Template + Video]

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Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important. Writing an effective video script can mean the difference between video success and failure. This post will show you how to write an effective script for your […]

How Video Consumption is Changing in 2022 [New Research]

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In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn’t going anywhere, it’s always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers must keep up. Here, we’ll highlight five research-backed ways video consumption habits are changing and how marketers can respond strategically. How Video Consumption is Changing in 2022 1. Increasingly, consumers are relying on marketing videos from brands. In the past, consumers would visit websites, look […]

The Best Video Marketing Channels to Grow Your Brand in 2022

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Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it’s hard to know which ones are worth your time. Here, we’ll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in […]

6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]

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Short-form videos are everywhere nowadays. And, now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount. What’s more? Short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022. So, […]

The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]

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Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering. Most Used Video Marketing Tactics Here is a breakdown of the kinds of videos and platforms marketers are continuing to leverage and why: Short-Form Video In our survey, […]

How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia’s CEO

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One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn’t give consumers this option, then you’re missing out on a big fraction of your audience — that’s where the powerful tool of video comes into play. In our recent 2022 State of Video Report, we found that people were watching more videos than ever before in 2020 as […]

The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]

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More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world […]

How Brands are Investing in Video Marketing On a Budget [2022 Data]

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According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. Firstly, the data suggests that video […]

Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

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Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C and B2B brands balance creating content in-house with relying on outside agencies. We asked 500+ global video marketers, “Does the primary company you do video marketing for creating content in-house, through an outside agency, or […]

YouTube vs. TikTok: Which Is Better for Your Business in 2022?

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Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard to ignore the buzz around TikTok. In order to make the right decision, it’s essential to understand their unique audiences, marketing opportunities, and algorithms. Let’s take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business. YouTube vs. TikTok: […]
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