Videos / 14 posts found

How Web3 Allowed Rapper LATASHÁ to Evade Record Label Ties

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Every successful musician carves a unique path into the medium. For LATASHÁ, it was through poetry slams and cyphers. Her natural affinity for wordplay and expression eventually led her down the path of becoming an independent musician equally versed in singer/songwriter stylings and hip-hop. In our latest episode of Behind The Drop, we sat down with LATASHÁ for an inside look on her rise as one of Web3’s most notable young artists. LATASHÁ’s journey into Web3 began once she realized something was up with the music industry. Thanks to her “mini law degree,” as she described in an interview with […]

How The Cool Kids’ New NFT Project Is Elevating Hip-Hop

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Since starting in Chicago’s hyper-competitive hip-hop scene 15 years ago, The Cool Kids carved out a singular niche for themselves in the larger music industry by consistently being ahead of the curve. When the duo, comprised of Chuck Inglish and Sir Michael Rocks, dropped their first video Black Mags in 2007, the world witnessed a novel kind of alternative hip-hop that later topped the charts in the following decade. Now, The Cool Kids have kicked off yet another forward-looking initiative — a generative NFT art collection. Following the success of their membership token, they felt like they could go deeper […]

How WhIsBe United 24 Leading Artists for His Next Drop

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When New York-based artist WhIsBe — short for “What is beauty?” — first reignited the then-dormant flames of his creative fire in 2011, he was mostly concerned with following in the footsteps of his heroes in the traditional art world. Through graffiti, he thought, he could iterate on the works of Andy Warhol and Jean-Michel Basquiat. The result was commercial imagery intent on the disruption of public spaces — WhIsBe’s take on graffiti art. But amidst all of WhIsBe’s subversive iconography, one recurring character in his works sticks out in its biting critique of the US criminal justice system: the […]

WATCH: These Artists Want You to Help Define Web3

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What does a ‘decentralized’ internet even mean anyway? Within the realms of the NFT space — and Web3 as a whole — the interpretation of that ideal varies significantly. In the realm of blockchain gaming, titles like Decentraland are building towards it by providing scores of users with the tools to bring their dream game worlds to life. On the other hand, Ethereum creator Vitalik Buterin sees Soulbound Tokens as the fundamental building blocks for a future decentralized society. For others, building towards decentralization isn’t such a grand affair. It’s all a matter of execution — and perspective. For the […]

Are NFTs the Next Big Step for Sneaker Culture?

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In our latest episode of Behind The Drop, we got an inside look at Sneaks Of Nature — canvas art brand IKONICK’s upcoming debut in the NFT space. The forthcoming project hopes to pave the way for sneaker culture’s continued presence in the NFT landscape. How? By providing prospective collectors with the opportunity to participate in an interactive story centered on sneaker culture. According to the official Sneaks Of Nature OpenSea page, it’s in rarified air as “the first franchise developed around sneaker culture.” Of course, under that franchise’s umbrella is an NFT collection. By owning one of 3,333 Sneaks […]

Iann Dior on How NFTs Will Change Music Forever

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In our latest episode of Behind The Drop, we spoke with rapper, singer, and songwriter iann dior about his debut NFT project: the iann dior: 1212 collection. Launched in partnership with green NFT platform OneOf in June 2022, the collection consisted of 1,212 animated NFT avatars depicting the Sick and Tired singer in various interpretations, adapted to resemble Tim Burton’s take on claymation. Speaking on the drop in an interview with nft now, dior stated that the collection was a way for him to “make art and express [his] different emotions.” But why claymation? Styling himself as a “big fan” […]

Miguel’s Vision for a Creative Renaissance

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With Web3, creatives across various industries and disciplines have found a place that undeniably feels like home. The promise of selling your works directly to your fans is everything for a creative. One such visionary is Grammy award-winning singer-songwriter Miguel, who has steadily made a name for himself as one of Web3’s most outspoken supporters. Through his recently established membership-based lifestyle solutions brand, S1C, he hopes to utilize the power inherent in blockchain technology and its underlying concepts. Namely, decentralization. “The creative renaissance through NFTs, through blockchain, through Web3 is already happening. Web3 is always about the artist — or […]

Can Lyrical Lemonade Change Hip-Hop Forever?

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Lyrical Lemonade’s rise over the past decade has been nothing short of meteoric, even playing a pivotal role in the widespread emergence of the era-defining hip-hop microgenre called Soundcloud rap. What started as a humble blog founded by then-high school student Cole Bennett in 2013 evolved into a full-on multimedia company and a juggernaut in the hip-hop world. Beyond production credits for some of the last decade’s biggest hits like Lucid Dreams and Catch Me Outside, Bennett has recently expanded the scope of Lyrical Lemonade’s operations into collaborations with legacy apparel brands, as well as an annual music festival. Now, […]

Pussy Riot Founder Shares How NFTs Can Empower Activism

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In February 2012, Nadya Tolokonnikova and the rest of the Russian feminist performance and protest group Pussy Riot made headlines worldwide following a guerilla performance at Moscow’s Church of Christ the Savior. The anti-Putin protest led to the group’s near-immediate arrest and eventual detainment in Russia’s harsh prison system. Following her late 2013 release, Tolokonnikova continued her activism, protesting against injustice and rallying for social change. In recent years, she and the rest of Pussy Riot have come to see the fundraising and organizational potential of decentralized platforms, fully embracing the NFT ecosystem as a new channel of subversion in […]

WATCH: Why The Boondocks Producer’s Next Move Is NFTs

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Carl Jones, best known for his involvement in the cult classic series The Boondocks, recently entered the NFT space with the release of the 10,000-piece Bubblegoose Ballers collection. The collection’s genesis can can be traced back to his childhood. Growing up, Jones viewed puffy bomber jackets or “bubblegoose” jackets as status symbols within his neighborhood, describing their wearers as “ballers.” Inspired by this imagery, Jones set out to make the earliest iterations of his characters. Over the course of his long career in the entertainment industry, these characters have never seen a home — that is, until Jones discovered NFTs. […]
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