Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive experience that gets them to seamlessly fill up the form and continue with their day. In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help […]

Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity. Now, there are many ways to grow your subscriber base — beyond the simple sidebar lead magnet and pop-up forms. This blog will cover: What Is Email Capture? 7 Email Lead Capture Strategies to Use in 2022 7 Email Lead Capture Tools to Use in 2022 1. Ask, “What’s in it for me?” While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy […]

So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists.   This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following: What is form conversion? 10 Tips to Optimize Form Conversion Getting Started with Form Conversion A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot […]

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. The question is, do pop-up form work? We’ll cover that and more below. What is a pop-up form? Pop-Up Triggers Do pop-up forms work? Tips for Crafting High-Converting Pop-Ups What is a pop-up form? A pop-up form […]

You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create an online form. Before we dive into the best form builder tools for 2022, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make […]