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Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022?

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Fundamentally by its very nature, there will always be a single truly best answer to any question. So how is best-answer B2B marketing content any different in 2022 than it’s previously been? Providing that best solution — or to use the term our CEO and co-founder Lee Odden has been using since at least 2011 —  being the best answer, may indeed be a singular solution, however the effort that B2B marketers need to make in 2022 to achieve it has changed in several important ways. Let’s take a look at the key ways that being the best answer in […]
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