Ask Me Anything About PPC / 6 posts found

How To Bypass Big Brands Bidding Up Your Terms via @sejournal, @navahf

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Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.

How To Lower Average Cost Per Click via @sejournal, @navahf

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In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click appeared first on Search Engine Journal.

What Are The Creative Requirements For Responsive Display Ads? via @sejournal, @navahf

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Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.

Should I Use Broad Or Phrase Match Negative? Ask The PPC via @sejournal, @navahf

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Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.

What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf

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It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.

How Do Tracking Pixels Affect Site Speed? Ask The PPC via @sejournal, @navahf

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Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins. The post How Do Tracking Pixels Affect Site Speed? Ask The PPC appeared first on Search Engine Journal.
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