Ask Me Anything About PPC / 11 posts found
What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? via @sejournal, @navahf
Discover the difference between zero impressions and low search volume keywords on Google. Learn how to prepare and optimize your ad groups. The post What Is The Impact Of Having Zero Impression Google Ad Keywords/Ad Groups? appeared first on Search Engine Journal.
How And Why To Use Enhanced Conversions via @sejournal, @navahf
Discover what Google’s enhanced conversions are, how to set them up, and why they’re crucial for your brand’s success in this month’s Ask A PPC. The post How And Why To Use Enhanced Conversions appeared first on Search Engine Journal.
What Is The Best Conversion Tracking Method For PPC Campaigns? via @sejournal, @navahf
In this month’s Ask A PPC, discover the different types of conversion tracking and how you can leverage them to supercharge your campaigns. The post What Is The Best Conversion Tracking Method For PPC Campaigns? appeared first on Search Engine Journal.
How Much Should PPC Management Cost? via @sejournal, @navahf
Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC. The post How Much Should PPC Management Cost? appeared first on Search Engine Journal.
How To Understand If A PPC Test Is A Failure via @sejournal, @navahf
Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on Search Engine Journal.
How To Bypass Big Brands Bidding Up Your Terms via @sejournal, @navahf
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.
How To Lower Average Cost Per Click via @sejournal, @navahf
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click appeared first on Search Engine Journal.
What Are The Creative Requirements For Responsive Display Ads? via @sejournal, @navahf
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.
Should I Use Broad Or Phrase Match Negative? Ask The PPC via @sejournal, @navahf
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.