We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look […]

Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a call-to-action (CTA) as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. What is a call-to-action?How to Write a Call-to-Action What is a call-to-action? A call-to-action (CTA) is a word or phrase that prompts a reader to take a […]