February 2023 / 265 posts found
Trust The Badge: Google’s System For Safe Online Shopping via @sejournal, @MattGSouthern
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust The Badge: Google’s System For Safe Online Shopping appeared first on Search Engine Journal.
Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote via @sejournal, @MattGSouthern
Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canal’s Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote appeared first on Search Engine Journal.
What is AI? What Marketers Need to Know
Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry experts integrate some form of AI into their online marketing activities. However, if you’re like me and are unfamiliar with AI beyond what you’ve seen in science fiction stories like I, Robot or Black Mirror — you’re probably wondering what AI is and how to use it in marketing. Is AI really what it looks like in the movies? This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. What is artificial […]
The Rise of Paid Verification on Social Media
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009. Tony La Russa, then manager of the St. Louis Cardinals, filed a lawsuit against Twitter after a user created an impersonation account and shared insensitive tweets. Though the suit was eventually dropped, it led Twitter to launch its Account Verification process giving […]
The Best SEO Conferences For 2023 (Virtual And In-Person) via @sejournal, @lorenbaker
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. And one of the best places to reap the benefits of this – not to mention grow your network – is at an SEO conference. There you’ll find a […]
Chrome FLEDGE Update Provides Hope For PPC & SEOs via @sejournal, @brookeosmundson
Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal.
9 Years of the Google Algorithm
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What can we learn from nine years of Google rankings data, and how can it help us prepare for the future? Is the algorithm heating up? Thanks to our MozCast research project, we have daily algorithm flux data going back to 2014. The visualization below shows […]
Google: Don’t Combine Site Moves With Other Big Changes via @sejournal, @MattGSouthern
Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during site moves. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first on Search Engine Journal.
Google Ads Announces Changes To Location Targeting Settings via @sejournal, @MattGSouthern
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.
80+ Instagram Stats You Need to Know in 2023
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy. 80+ Instagram Stats […]