Introduction Science finally catches up with what we knew by instinct. Having spent more time outdoors than in, I can testify to the benefits of being outside. My therapist recently pointed out that most of my photo albums that showed me smiling as I was growing up were taken outdoors. My inside face was usually solemn and subdued. In nature or outside, you feel better, have more energy, burn more calories (ever wonder why you’re hungrier when you’re outdoors?), get sunshine (your body converts to Vitamin D), smile more and generally stay more focused. Within the past year scientific tests […]
This article looks at the current state of Online Video Marketing. This is often mentioned as the second among the top 3 types of digital and internet marketing. And in practice videos and video advertising have branched out beyond YouTube. You will see video ads now on almost every major social media platform. More that three-fourths of marketers expect to increase their use of online video ads in 2022. According to this recent study by Kantar, video ads ranked the highest among all online tactics for the percentage of marketers planning to increase spending. Over three-fourths of senior marketers plan […]
(Helicoptors landing at night in the desert generating St. Elmo’s Fire) We know a lot more now about St Elmo’s fire than the ancient sailors who named the phenomenon. According to the American Heritage Dictionary St Elmo’s Fire is “A visible and sometimes audible electric discharge projecting from a pointed object, such as the mast of a ship or the wing of an airplane, during an electrical storm. First identified as an electrical phenomenon by Benjamin Franklin in 1749, St. Elmo’s fire is a bluish-white plasma caused by the release of electrons in a strong electric field (200 or […]
Discover Google’s algorithm updates, AI strategy benefits, and ways to support your multi-location customers. The post 5 AI Changes Agencies And Brands Need To Know appeared first on Search Engine Journal.
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI. The post 5 PPC Tips For Technology Companies appeared first on Search Engine Journal.
The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our devices all day? Well, when we’re not endlessly scrolling the web or social media, we’re probably texting. In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? SMS, an […]
Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media. That’s where referral traffic comes in. So, what is referral traffic, and how can you use it to generate more leads? Today, we’ll walk you through everything you need to know — why it’s important […]
Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising. The post Microsoft Advertising Introduces 3 New Generative AI Solutions appeared first on Search Engine Journal.
Microsoft just announced Copilot, a unified AI assistant, is coming to Microsoft products this fall. Explore how this will affect your workflow. The post Microsoft Will Roll Out Copilot AI Companion This Fall appeared first on Search Engine Journal.
Bing Webmaster Tools to remove the disavow links feature this October. Find out why and what website owners should do next. The post Bing Webmaster Tools To Retire Disavow Links Feature appeared first on Search Engine Journal.
Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions. The post Google Ads Updates Misrepresentation Policy To Strengthen Standards appeared first on Search Engine Journal.
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today. Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy. This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to […]