Fashion / 2 posts found

Gucci Will Now Accept Bored Ape Yacht Club’s Cryptocurrency

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The luxury fashion retailer Gucci will now accept ApeCoin — the Bored Ape Yacht Club’s proprietary cryptocurrency — as a valid mode of payment in select US branches, according to a Tuesday tweet. Given ApeCoin’s origins as a limited, claimable cryptocurrency originally intended for Bored Ape and Mutant Ape holders, this partnership aims to offer holders of these esteemed NFTs and cryptocurrency a new way to represent their community IRL — via garments from the legacy high-fashion brand. In recent years, Gucci has been gradually planting its roots in Web3. In 2021, Gucci contributed to the massive bull run in […]

Luxury Brands Are a Great Example of Web3 Adaptation

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Luxury brands and NFTs make for oddly comfortable bedfellows. High-end fashion has taken to NFTs more quickly and enthusiastically than other industries, and there seems to be a consensus that Web3 will undoubtedly play a huge role in its future.  It makes a great deal of sense. Both high-fashion and NFTs operate on models of exclusivity and scarcity, which might help explain the industry’s receptiveness toward the technology in comparison with other traditional companies that have only reluctantly begun to dip their toes in Web3.  The significance of luxury brands taking advantage of this new space constitutes more than just […]
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