Fashion / 6 posts found

Are NFTs the Next Big Step for Sneaker Culture?

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In our latest episode of Behind The Drop, we got an inside look at Sneaks Of Nature — canvas art brand IKONICK’s upcoming debut in the NFT space. The forthcoming project hopes to pave the way for sneaker culture’s continued presence in the NFT landscape. How? By providing prospective collectors with the opportunity to participate in an interactive story centered on sneaker culture. According to the official Sneaks Of Nature OpenSea page, it’s in rarified air as “the first franchise developed around sneaker culture.” Of course, under that franchise’s umbrella is an NFT collection. By owning one of 3,333 Sneaks […]

NFTs Were a Common Thread Throughout New York Fashion Week 2022

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Later today, the 2022 edition of New York Fashion Week is coming to a close. Throughout the five-day event, we saw some of the biggest names in fashion like Michael Kors, Tory Burch, Tommy Hilfiger, and Tom Ford debuting their newest looks for 2023 and beyond. But the underlying theme tying all the exhibitions held at NYFW? Web3. In the last five days, some of the biggest brands and designers in the world have launched a litany of Web3-focused projects and initiatives. Brands are moving toward ‘phygital’ offerings that blur the line between the physical and the digital world, and […]

Model Agency Launches a New Line of Avatars in the Metaverse

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The Alpha: Art-driven model agency Photogenics just announced the upcoming launch of its very own avatar division. Thanks to this, models currently signed with Photogenics can now opt to have “avant-garde, photorealistic avatars” of themselves created for use in the metaverse, according to a press release shared with nft now. The underlying technology powering the creation of these 3D avatars is spearheaded by Nina Hawkins of Lilium Labs, along with 3D filmmaker Sage Morei of Horizon Lab. Photogenics’ avatar division is set to launch with 13 3D avatars of models currently under its wing. Why it matters Although seemingly worlds […]

How The Rebels Beat Censorship and Built an NFT Community

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In the fall of 2012, in Vilnius, Lithuania, Robert Kalinkin Fashion House released an ad campaign that featured a man and a woman posing as Jesus and the Virgin Mary wearing jeans and a dress from the company’s then-upcoming clothing line. “Jesus, what trousers!” one of the taglines read, along with “Dear Mary, what a dress!” and “Jesus, Mary, what are you wearing?” The campaign ran on the company’s website and on prominent billboards in the Lithuanian capital ahead of a fashion show that brand co-founders Robert Kalinkin and Indre Viltrakyte were organizing at the time. “It was a play […]

Gucci Will Now Accept Bored Ape Yacht Club’s Cryptocurrency

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The luxury fashion retailer Gucci will now accept ApeCoin — the Bored Ape Yacht Club’s proprietary cryptocurrency — as a valid mode of payment in select US branches, according to a Tuesday tweet. Given ApeCoin’s origins as a limited, claimable cryptocurrency originally intended for Bored Ape and Mutant Ape holders, this partnership aims to offer holders of these esteemed NFTs and cryptocurrency a new way to represent their community IRL — via garments from the legacy high-fashion brand. In recent years, Gucci has been gradually planting its roots in Web3. In 2021, Gucci contributed to the massive bull run in […]

Luxury Brands Are a Great Example of Web3 Adaptation

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Luxury brands and NFTs make for oddly comfortable bedfellows. High-end fashion has taken to NFTs more quickly and enthusiastically than other industries, and there seems to be a consensus that Web3 will undoubtedly play a huge role in its future.  It makes a great deal of sense. Both high-fashion and NFTs operate on models of exclusivity and scarcity, which might help explain the industry’s receptiveness toward the technology in comparison with other traditional companies that have only reluctantly begun to dip their toes in Web3.  The significance of luxury brands taking advantage of this new space constitutes more than just […]
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