Marketing Reporting / 4 posts found

KPI Dashboards & How to Use Them in Your Marketing

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As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies. But with a million and one other things fighting for your attention, it can sometimes be challenging to stay up to date. Fortunately, there’s a tool to help you succeed: KPI dashboards. KPI dashboards can help you check in with various aspects of your business and make sure everything’s running smoothly. Let’s take a closer look at what KPI dashboards are and what they can do to help your marketing team […]

The Ultimate Guide to Google Data Studio in 2020

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Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities. While many tools can help you visualize data, none compare to Google Data Studio, which is entirely free and accessible to all (even if you don’t have any data of your own!). Like most Google tools, Data Studio can be hard to master, but it’s well worth it. Once you’ve gotten comfortable with its features, you can use it to create stunning and informative reports for your clients, coworkers, or […]

How to Calculate Marketing ROI [+Free Excel Templates]

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If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue […]

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

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Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However, today, we’re going to talk about a different kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. Below, let’s review what a waterfall chart is, how to read one, […]
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