Email Deliverability / 2 posts found

What is Graymail? Here’s What You Need to Know

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You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn‘t either until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned. What is graymail? Graymail vs. Spam Graymail vs. Graylisting Where does graymail go? How does graymail affect email marketers? What is graymail? Graymail is an email you opt to receive but never open or click through. For example, let‘s say you’re shopping, and the cashier […]

The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2023

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After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders. Not only does spam email marketing betray the trust of customers, but it can also contain malware and viruses. Ultimately, you’ll want to avoid sending spam emails because your customers won’t read them. Let’s look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your […]
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