Influencer Marketing / 5 posts found

Influencer Marketing Strategy Checklist & Template

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If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers say that number might reach 4.41 million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are – online. By building influencer relationships, brands can leverage an influencer’s reach to achieve their marketing goals. […]

Optimize for Success with A B2B Influencer Marketing Strategy Checklist

The post Optimize for Success with A B2B Influencer Marketing Strategy Checklist appeared first on B2B Marketing Blog – TopRank®.

Does B2B Influencer Marketing REALLY Work?

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The post Does B2B Influencer Marketing REALLY Work? appeared first on B2B Marketing Blog – TopRank®.

Why There’s a Need for Creative Storytelling in B2B Tech and How Influencer Marketing Can Accelerate Results

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Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing: Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters. Increasing marketing impact: […]

Who Is the New B2B Buyer and How Do You Connect with Them?

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We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right?  Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers.  And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]
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