Creator Economy / 11 posts found

The Business of Creators in 2022: What Marketers Need to Know

Comments are off for this post.
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators. Here’s a bit of what we found that marketers need to know. To access the full report, check our Business of Creators Report. […]

Benefits of Influencer Marketing [Data + Expert Insight]

Comments are off for this post.
The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.   7 Benefits of Influencer Marketing 1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second highest ROI of any marketing trend, so your investments in influencer marketing won’t go […]

4 Things Content Marketers Can Learn From HubSpot’s Creators

Comments are off for this post.
The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. I spoke to creators in HubSpot’s Creator Program and asked for their advice on how marketing professionals can adapt to the creator economy. Lessons Content Marketers Can Learn from HubSpot’s Creators Here’s what HubSpot’s creators say about how marketers can thrive in the creator economy. Create Valuable Content “When creating content, you have to keep your ideal audience in mind,” John […]

Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]

Comments are off for this post.
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content. Think of these content creators as little media companies. Many of these content creators work with bigger brands rather than sell their own products or services. If you’re a marketer whose interested in […]

10 Creator Economy Startups Marketers Should Know

Comments are off for this post.
As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives. From marketplaces to website building tools to fresh opportunities to connect with followers — let’s explore several of the creator economy startups that are game-changers for content creators. 10 Startups Contributing to the Creator Economy Huddles Ko-fi Fanhouse […]

How to Monetize Instagram Reels With Reels Play Bonus

Comments are off for this post.
An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos. Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view. Read on to learn more about it. Table of Contents: What is Instagram Reels Play Bonus? Who is eligible for the Instagram Reels Play Bonus? How does the Reels Play Bonus work? How […]

Instagram Monetization: 5 Ways to Make Money On the App

Comments are off for this post.
Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. With monetization, the focus is on the content whereas selling focuses on the products/services. While YouTube is seen as the OG monetization platform for content creators, Instagram is making its way up there. When we […]

24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From

Comments are off for this post.
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. What is the creator economy? The creator economy is where creators, from YouTubers […]

Creator Economy: Everything Marketers Need to Know

Comments are off for this post.
The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know: What is the creator economy? Social Media’s Role in the Creator Economy Platforms with Content Creator Funds and […]

How Much Do Content Creators Make? [Average Salary in 2022]

Comments are off for this post.
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary. Table of Contents Content Creator Salary in 2022 What influences the salary of content creators? How to Increase Your Salary as a Content Creator Finding a Job as a Content Creator Content Creator Salary in 2022 The average salary for content creators in 2022 is $44,192 […]
error: Content is protected !!