Marketing Analytics / 31 posts found

Social Media Analytics: A Guide To Get Started via @sejournal, @kristileilani

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Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.

What Is Conversion Rate & How Do You Calculate It? via @sejournal, @coreydmorris

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It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.

Should You Switch To GA4 Now? What You Need To Know via @sejournal, @CallRail

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Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4 Now? What You Need To Know appeared first on Search Engine Journal.

86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern

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A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin

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Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

$115M In Ad Spend Lost To Clickbait Sites, Report Finds via @sejournal, @Juxtacognition

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A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.

5 Ways To Check If Google Analytics Is Working via @sejournal, @drumming

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Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.

Google Analytics 4 – Everything You Need To Know via @sejournal, @lorenbaker

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Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover. The post Google Analytics 4 – Everything You Need To Know appeared first on Search Engine Journal.

Google Analytics & Search Console Data Never Match – And Here’s Why via @sejournal, @martinibuster

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Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites

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Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.
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