An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. At the very least, emails will keep you front and center in your audience’s mind. Since email is one of the more personal touchpoints you can use to build rapport with your customers, you have a greater opportunity to make your emails meaningful and successful. Email marketing has sustained its popularity due to its ease, low expense, and effectiveness. According to Litmus, four out of five marketers would rather give up social media than email marketing. But how […]