Ideas for founders

Articles

Perspectives on business strategy, investor communication, and the thinking behind a credible pitch.

Business strategy blueprint with planning notes and diagrams

Business storytelling

Your Pitch Deck Isn't Your Problem. Your Business Story Might Be.

Why better slides rarely fix an investment case that hasn't been fully developed.

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Investor presentation materials and financial planning notes

Investor conversations

You're Pitching Your Business. Investors Are Evaluating Something Else.

Why founders and investors often leave the same meeting with completely different impressions.

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