Platform solutions have always been known as a one-stop shop for all of a marketer’s needs.

At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces.

And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use.

Last year we focused on what it meant to be a valuable platform for our customers. Since then, we’ve made a number of product enhancements to double down on this promise.

Here at HubSpot, we’ve intentionally built our platform to meet the needs of organizations regardless of where they are in their journey. Our customers have always taken comfort in our easy-to-use tools and freedom to scale when they’re ready to.

That said, a lot has changed in the last few years and as a result, our customers’ needs are shifting. Although platform solutions are still the answer, customers need more than just the promise of strong technology.

They need connection.

Facing the Crisis of Disconnection

We’re living in a disconnected world – disconnected from one another, from the people we work with, or in this case, from the companies we do business with. In a time when connection matters now more than ever – this is a huge problem.

At INBOUND 2022, our CEO Yamini Rangan introduced this concept, that we’re suffering from a crisis of disconnection – disconnected data and systems, disconnected customers, and disconnected people.

As a result of that, our customers are interacting with products and businesses differently – they’re cautious and slow to trust brands.

They’re not only taking back ownership of their personal data, but they’re placing more trust in one another and expecting more flexibility and value from the companies they do business with. And it’s our job to fix that, keep them connected, and continue to trust our brand. But how?

If you ask our Chief Customer Officer, Rob Giglio, he would say that in order for your customers to feel valued, they need tools to evolve as they do. Empowering our customers to grow better by building deep and lasting connections with their customers is a top priority for HubSpot.

Give them those tools and they’ll naturally orchestrate stronger, more efficient processes.

United teams working on united systems translate into connected and consistent experiences for customers. Creating this is what translates to trust, and ultimately loyal customers.

Entering the Age of the Connected Customer

Creating connection matters. Customers want to feel known and valued, with the power, ease, and support to help them scale.

Our customers are facing difficult financial headwinds and are finding themselves needing to do more with less.

This is why the value that marketers are able to receive from their technology investment is more important than ever – whether that’s consolidated views into campaigns, sharper analytical tracking, or more powerful targeted ad capabilities, all while respecting customer privacy.

More on that here.

Marketing Hub gives marketers access to their customer data and tools in real-time, so they can create personalized experiences that attract, engage and delight customers in a more connected way.

HubSpot has always put the customer first, and we’re doubling down on that commitment by prioritizing genuine connection and continuing to build products that meet the ever-changing needs of growing businesses.

Built on our commerce-powered CRM and supported by a robust support network, partner ecosystem, and integration marketplace, Marketing Hub unifies our customers’ data right out of the box and gives them flexibility to grow within the platform as the business grows.

Continuing to Provide Connection

Creating a trustworthy environment with your customers is more important than ever. When making a purchase decision, customers need to trust that they can adopt our brand for not only ease of use, but also that we are here to support their needs.

Customer feedback will always be an important indicator of our performance. From our perspective, true magic happens when the market and industry experts also recognize that success.

This is why I’m extremely proud that, for the second year in a row, HubSpot has been named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms with Marketing Hub being evaluated.

We feel that being recognized as a Leader in B2B marketing automation by Gartner® is another point of validation that we’re doing what’s right for our customers, and a true testament to our continued commitment to delivering the best possible product, and trustworthy user experience, for our customers.

Source: Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick Lafond, Julian Poulter, Matthew Wakeman, Jeffrey Cohen, Jeff Goldberg, 20 September 2022.

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