As a business, you likely run marketing campaigns all year round.

There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared to other days of the year.

In this post, we’ll go over insights from marketers on the holidays and annual events that they spend the most money on and why.

What holidays and annual events do marketers build strategies for?

We asked marketers and advertisers about the holidays/annual events they plan to build marketing strategies for in the next 12 months. They were asked to select up to three options, and the top three responses were:

• Winter/End of Year Holidays (ex. New Years Day)
• Black Friday
• Halloween

What holidays and annual events do marketers spend the most money on?

We asked marketers and advertisers about the holidays/annual events they spend the most time and money on marketing. The top holidays were winter/end of year holidays, Black Friday, Halloween, and Valentine’s Day.

We also asked marketers why they spend the most money on the events they selected and the most common responses were that their selected annual holidays and events drive the most sales and bring in the most revenue.

For example, some marketers said they spend the most money on marketing for Black Friday because people begin their holiday shopping during this time and are more excited and willing to spend money, so reaching them with effective and personalized campaigns is essential. Marketers can spend more time and effort creating marketing campaigns for Black Friday because it pays off.

Holidays and Annual Events Provide Opportunity for All Businesses

Every business is different, but holidays and annual events are great for sales. How do your marketing campaigns, marketing spending, and high-traffic events align with other marketers?