Calls-to-action (CTAs) are a crucial part of your marketing arsenal. You need effective CTAs to convert website visitors into leads. CTAs prompt your audience to take an action in their lifecycle that actually benefits them — and the growth of your business.

In addition to your CTA’s copy, its design needs to grab people’s attention. That’s why we created 28 free call-to-action (CTA) templates in PowerPoint for you to customize and use. Don’t let the fear of DIY design stop you. The template will teach you how to customize your new CTAs effectively.

This post will give you a sneak peek into a large set of designs available in the template. Download it now and follow along.

Download Now: 28 Free CTA Templates

Best Free Call-to-Action Templates

Struggling to create engaging CTA designs or just looking for some inspiration? Here are some of the best free call-to-action templates that can help you.

1. Basic Calls-to-Action

Sometimes you just need a quick and clean button that helps drive conversions.

Building a landing page that requires a customized submit button? Working on a website page that needs to drive visitors to a coupon? Drafting a blog post that needs a “read more” button after the summary? We’ve got you covered.

Here are some template examples for basic CTAs.

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2. Contextualized Calls-to-Actions

You’ve seen some basic CTA options thus far. The next set of CTA templates call on you to include more context.

Here are two sample designs available in the template.

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These designs are created to further explain the value of taking action. Just be sure to keep the overall layout of the button simple so that users can easily see the action you’re calling on them to take.

3. Photo and Mobile Device Calls-to-Action

Photos can serve as a great asset when creating your call-to-action designs. Not to mention it’s super easy because all you have to do is overlay some text.

Photos make it easy to humanize and customize your messages for your brand and audience.

Here are three sample CTA designs from the bunch.

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Similarly, mobile and desktop devices can help make your action “pop.” Rather than including a screenshot of your product, try putting that screenshot on a kindle to show it in action.

If you have trouble locating copyright-free photos, you can download our free stock photos resource. No attribution is required; just download and use.

4. Qualifying Calls-to-Actions

When you’re trying to nurture a lead further down the funnel, you want to ensure you’re presenting CTAs to qualify them for your sales team.

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For these CTAs, it’s essential that they are welcoming and not pushy. Having a great design can help you naturally move your leads further down your marketing funnel.

Here are two examples from the templates you could customize to help convert a lead to marketing qualified lead.

Crafting Your CTAs

Not sure how to exactly save and use these templates? Don’t worry. Your download of these 28 templates will include step-by-step instructions on how to save and use these templates on your website.

Soon you’ll be grabbing customers’ attention and driving leads.