Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs.

A recent study found 30% of field service companies increased customer retention by using a CRM. In fact, Rentokil Initial, a global pest control leader, achieved 671% marketing ROI by implementing HubSpot’s CRM platform.

This article compares the top CRM solutions specifically designed to help pest control companies streamline operations, improve customer relationships, and scale their businesses effectively — including HubSpot.

You’ll find: a side-by-side CRM comparison table, feature breakdowns of the top platforms, a step-by-step buying guide, and FAQs. 

Table of Contents

• What is a CRM for pest control companies?
• CRM Comparison Table
• Best CRM Software for Pest Control Companies
• Benefits of CRM Software for Pest Control Companies
• 5 Important Features for a Pest Control CRM
• How to Choose a CRM for Pest Control Companies (Step-by-Step)
• Frequently Asked Questions
• Meet HubSpot, the Top CRM Choice for Pest Control Companies

What is a CRM for pest control companies?

A CRM for pest control companies is a specialized customer relationship management (CRM) system that centralizes customer data, manages service scheduling, and automates business processes specific to pest control operations.

HubSpot’s CRM helps pest control companies like Rentokil Initial manage customer relationships across sales, marketing, and service operations by integrating appointment scheduling, treatment tracking, compliance documentation, and customer communication into one unified platform designed for field service businesses.

Best CRMs for Pest Control Companies at a Glance

Best CRM Software for Pest Control Companies

1. HubSpot Smart CRM

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Best for: Pest control companies of all sizes seeking an integrated platform that combines CRM, marketing, and service management capabilities.

Key HubSpot Features

• Free CRM foundation: HubSpot’s free CRM supports up to 1,000,000 contacts and includes essential features like contact management, deal tracking, and task management. This makes it ideal for pest control startups and small businesses that need robust functionality without upfront costs.
• Marketing automation: HubSpot’s marketing automation tools help pest control companies nurture leads and create personalized customer journeys. Pest control companies can automate appointment reminders, seasonal service notifications, marketing messages, and follow-up communications to improve customer retention and experience.
• Mobile access: HubSpot’s mobile app allows pest control technicians to access customer information on-site, log activities, update service statuses, and schedule follow-up treatments. This ensures technicians have complete customer histories and treatment records accessible during service calls.

HubSpot Pricing

• Free tier includes basic CRM functionality for unlimited users, starter plan begins at $9/month with advanced features.

Learn more about HubSpot pricing.

2. Salesforce

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Best for: Large pest control enterprises requiring extensive customization and enterprise-level security.

Key Salesforce Features

• Advanced workflow automation: Salesforce offers comprehensive workflow automation and approval processes that ensure compliance with pest control regulations and internal procedures. Companies can automate treatment scheduling, chemical usage tracking, and regulatory reporting.
• Integration ecosystem: Salesforce offers third-party integrations, including specialized pest control software, document management, and financial analysis tools. This allows pest control companies to connect existing systems with their CRM.
• Einstein AI analytics: Salesforce’s Einstein AI provides predictive insights that can identify high-probability service opportunities and suggest optimal timing for customer outreach. This helps pest control companies identify customers likely to need additional services or contract renewals.

Salesforce Pricing

• Starter Suite beginning at $25/user/month.

Learn more about Salesforce pricing.

3. Pipedrive

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Best for: Small to medium pest control businesses focused on easy pipeline management and sales process optimization.

Key Pipedrive Features

• Visual pipeline management: Pipedrive’s visual pipeline allows pest control companies to easily track leads from initial inquiry through service completion. Color coding also helps companies manage different service types (residential, commercial, emergency) in separate pipelines from a single view.
• Sales automation: Pipedrive’s AI-powered platform automates routine tasks and administrative work, allowing pest control sales teams to focus on closing more deals. Companies can automate follow-up sequences for quotes, service reminders, and contract renewals.
• Email integration: Pipedrive’s integrated email client and email marketing platform enables pest control companies to create professional service confirmations, treatment reports, and seasonal marketing campaigns.

Pipedrive Pricing

• Starting at $14/seat/month.

Learn more about Pipedrive pricing.

4. Zoho CRM

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Best for: Small or budget-conscious pest control companies seeking affordable CRM and service functionality.

Key Zoho CRM Features

• Affordable multi-user access: Zoho CRM offers a free plan for up to three users. Growing companies can add users at competitive rates compared to other CRM solutions.
• Blueprint process management: Zoho’s Blueprint feature simplifies data capture for front-line pest control teams. It creates step-by-step workflows, ensuring consistent service delivery and data collection across all technicians.
• Inventory management: Zoho CRM includes inventory management features so companies can manage product inventory (i.e. chemicals, equipment, supplies), track usage, and automate reordering processes.

Zoho CRM Pricing

• Free up to 3 users with basic features. Paid plans begin at $14/user/month.

Learn more about Zoho CRM pricing.

5. ServiceTitan

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Best for: Large pest control operations requiring comprehensive field service management and dispatching capabilities.

Key ServiceTitan Features

• Field service management: ServiceTitan provides specialized tools for field service businesses like pest control, including technician dispatching, route optimization, and job management.
• Customer portal: ServiceTitan offers customer portals where pest control clients can schedule appointments, view service history, and access treatment documentation. This reduces administrative work for office staff and creates a more positive customer experience.
• Performance tracking: The platform includes comprehensive reporting and analytics tools that help pest control companies track technician performance, customer satisfaction, and business metrics.

ServiceTitan Pricing

Learn more about ServiceTitan custom pricing.

6. Freshworks CRM

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Best for: Growing pest control businesses seeking sales automation and customer support integration.

Key Freshworks CRM Features

• Multi-channel communication: Freshworks CRM enables pest control companies to communicate with customers across email, phone, chat, and social media from a unified platform. This helps create a consistent customer experience across all touchpoints.
• Sales automation: The platform can be combined with email sequences and automated follow-up campaigns, which are especially useful for pest control companies managing seasonal services and recurring appointments.
• Customer support integration: Freshworks combines CRM with customer support tools, allowing pest control companies to track service issues, manage customer complaints, and ensure timely resolution.

Freshworks CRM Pricing

• CRM alone starts at $9/user/month; Service tools start at $15/user/month.

Learn more about Freshworks CRM pricing.

7. Monday

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Best for: Project-focused pest control teams requiring strong collaboration and project management capabilities.

Key Monday Features

• Project management: Monday excels at project-based pest control work such as large commercial accounts, construction projects, and multi-location treatments. Teams can track project progress, assign tasks, and collaborate effectively.
• Custom workflows: The platform allows pest control companies to create custom workflows for different service types, ensuring consistent processes across residential, commercial, and emergency services.
• Team collaboration: Monday provides team collaboration features that help pest control companies coordinate between office staff, technicians, and management for improved operational efficiency.

Monday Pricing

• Starting at $12/seat/month.

Learn more about Monday pricing.

Benefits of CRM Software for Pest Control Companies

Investment management firms using CRMs can see significant benefits, including:

Improved Customer Retention

Pest control companies typically manage recurring service relationships that require consistent communication. With the right CRM, companies can automate appointment reminders, seasonal service notifications, and renewal communications, ensuring customers never miss scheduled treatments and reducing churn rates.

HubSpot’s marketing automation allows pest control companies to create personalized customer journeys and automated follow-up sequences.

Better Field Service Coordination

Field technicians need real-time access to customer information, service histories, and treatment protocols. A good CRM for pest control provides this and ensures technicians have complete context for each service call, improving service quality and customer satisfaction.

HubSpot’s mobile app enables pest control technicians to access customer data on-site, log activities, and update service statuses whenever they need it.

Streamlined Compliance and Documentation

The pest control industry requires detailed record-keeping for treatments, chemicals used, and regulatory compliance. CRM systems help companies maintain accurate documentation and generate compliance reports.

HubSpot’s custom reporting and analytics tools can provide pest control companies with data-backed insights for strategic decision-making, ensuring both operational efficiency and regulatory compliance.

Emergency Service Management

Pest control companies often handle urgent requests that need immediate response. CRM systems help prioritize emergency calls, dispatch appropriate technicians, and track response times.

HubSpot’s contact management and task automation features, for instance, can help pest control companies identify high-priority leads and emergency service requests efficiently.

Data-Driven Business Growth

CRM systems provide pest control companies with insights into customer behavior, service performance, and business metrics.

Rentokil Initial uses HubSpot’s marketing automation to nurture leads and customers through personalized journeys, converting marketing qualified leads into sales qualified leads more effectively. This data-driven approach helps companies optimize their services and identify growth opportunities.

5 Important Features for a Pest Control CRM

What features should you be looking for to reap these benefits? Here are five essentials:

1. Mobile and offline access: Pest control technicians in the field need access to customer and service info on the go. HubSpot’s mobile app allows pest control teams to access customer information on-site, log activities, and update deal statuses even in areas with limited connectivity.
2. Automated appointment scheduling: CRMs for pest control should automate appointment scheduling, send reminders, and handle rescheduling. HubSpot’s marketing automation tools make this possible.
3. Service history and documentation: Regulatory compliance requires detailed records of all treatments, chemicals used, and service notes. With this in mind, pest control businesses need a CRM system that easily tracks complete service histories and generates compliance reports. HubSpot’s holistic contact records and custom reporting capabilities allow pest control companies to maintain detailed treatment records and generate compliance documentation.
4. Integration with field service tools: Pest control companies often use specialized software for route optimization, inventory management, and billing. CRM systems should integrate with these to create unified workflows. HubSpot’s integration ecosystem includes hundreds of popular tools.
5. Self-service options: Modern customers expect easy online access to their service information. CRM systems should provide customer portals that reduce administrative work while improving customer satisfaction. HubSpot enables pest control companies to create password protected pages to help with this.

How to Choose a CRM for Pest Control Companies (Step-by-Step)

Step 1: Map your current workflows.

Document your existing processes for lead management, service scheduling, technician dispatch, and customer communication. Identify pain points where manual processes slow down operations or create errors.

Step 2: Identify must-have features.

Determine which features are essential for your pest control business (like those we discussed) versus nice-to-have options. HubSpot’s free CRM includes essential features like contact management, deal tracking, and task management, making it suitable for companies with basic needs.

Step 3: Evaluate integration requirements.

List existing software tools (accounting, inventory management, route optimization) that must integrate with your CRM. Ensure your chosen platform can connect with these systems. HubSpot offers extensive integration capabilities with third-party applications, making it easier to connect existing business tools.

Step 4: Consider scalability and pricing.

Choose a CRM that can grow with your pest control business without requiring expensive migrations. Factor in costs for additional users, features, and integrations as your company expands. HubSpot’s scalable platform allows pest control companies to start with free tools and add advanced features as they grow.

Step 5: Test user experience and training requirements.

Evaluate how easily your team can adopt the new CRM system. Consider the learning curve for office staff and field technicians. HubSpot’s intuitive interface and comprehensive training resources help make implementation and adoption easy.

Frequently Asked Questions

What is the best CRM for pest control companies?

HubSpot Smart CRM is one of the top choices for pest control companies due to its comprehensive feature set, scalability, industry-proven results, and affordability. HubSpot offers free CRM functionality, mobile access for field technicians, and marketing automation tools specifically valuable for pest control operations that can grow with a company.

What features should I look for in a CRM for pest control companies?

Essential features include mobile access for field technicians, automated appointment scheduling, treatment history tracking, regulatory compliance documentation, and integration with field service tools. HubSpot’s mobile app allows access on the go, in real time, while its automation features help manage recurring service appointments.

Is HubSpot good for pest control companies?

Yes, HubSpot is excellent for pest control companies of all sizes. HubSpot’s free CRM plan makes it accessible for small pest control businesses, while its advanced features scale with growing operations. Just look at Rentokil Initial’s success.

How much does a CRM for pest control companies cost?

CRM pricing varies based on features and user count. HubSpot offers a free CRM plan with essential features, while paid plans start at $15/month per user.

Can pest control companies use free CRM software?

Yes, several CRM providers offer free plans suitable for small pest control companies. HubSpot’s free CRM, for example, supports up to 1,000,000 contacts and includes contact management, deal tracking, and task management features.

Meet HubSpot, the Top CRM Choice for Pest Control Companies

HubSpot stands out as the premier CRM for pest control companies, offering businesses everything they need to attract leads, schedule work, and retain clients—all in one easy platform.

Key Features

• Pipeline automation for new jobs
• Email + SMS reminders
• Custom dashboards for service tracking

258,000+ customers in over 135 countries grow their businesses with HubSpot, including pest control companies that rely on the platform for comprehensive customer relationship management, field service coordination, and business growth.

Ready to see how HubSpot can transform your pest control business operations? Get started with HubSpot’s free CRM today and experience the difference that comprehensive customer relationship management can make for your pest control company.