How To Stand Out In Search & Leadership: Advice From Schema App’s CEO via @sejournal, @beacarlota17
What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” And that language is schema.org. Adding this to your site makes it easier for search engines to understand your content. But it can be intimidating to learn a new language, let alone do a schema markup. That’s why Martha and her husband, Mark van Berkel, started the Schema App: a tool that takes […]
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