SEO / 2061 posts found

Google I/O 2025: The Background Google Didn’t Tell You via @sejournal, @MordyOberstein

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Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You appeared first on Search Engine Journal.

Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern

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Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss appeared first on Search Engine Journal.

Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27

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Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts? The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal.

How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig

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As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility. The post How To Measure Topical Authority [In 2025] appeared first on Search Engine Journal.

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search via @sejournal, @martinibuster

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Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO. The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal.

Use IndexNow For AI Search And Shopping SEO via @sejournal, @martinibuster

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IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared first on Search Engine Journal.

From Search To Discovery: Why SEO Must Evolve Beyond The SERP via @sejournal, @alexmoss

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With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy. The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.

Googler’s Deposition Offers View Of Google’s Ranking Systems via @sejournal, @martinibuster

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Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first on Search Engine Journal.

How Referral Traffic Undermines Long-Term Brand Growth via @sejournal, @martinibuster

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Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. The post How Referral Traffic Undermines Long-Term Brand Growth appeared first on Search Engine Journal.

Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] via @sejournal, @hethr_campbell

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Join us in this session where we’ll explore real consumer behavior and how it shapes your local SEO strategy. The post Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar] appeared first on Search Engine Journal.
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