The Alpha:

• Today, June 1, Nike Virtual Studios and EA Sports announced a partnership that will bring select dotSwoosh digital collectibles to future gaming titles.
• While the announcement didn’t mention specific games, EA Sports is renowned for its FIFA and Madden NFL series.
• The collaboration heralds innovative ways for members of dotSwoosh — Nike’s Web3 platform — and the expansive EA Sports fandom to manifest their distinctive flair through virtual play.

Dive deeper

This fresh association between Nike and EA Sports will afford members and players unparalleled opportunities for artistic self-expression and creativity, intertwining style and sport in new, exciting ways. While the two companies haven’t released many details about the project, the teaser video below hints at possible football and soccer elements.

What’s In The Game? Only time will tell…@EASPORTS x .SWOOSH pic.twitter.com/AXgidKX7rd

— .SWOOSH (@dotSWOOSH) June 1, 2023

“Joining forces with EA Sports is a thrilling development,” expressed Ron Faris, GM of Nike Virtual Studios, in a press release. “Our shared dedication to innovation, creativity, and excellence is the bedrock of this partnership. It paves the way for us to bring to life some truly remarkable experiences for our dotSwoosh community and the immense EA Sports fan base.”

Andrea Hopelain, SVP of Brand for EA Sports and Racing echoed this enthusiasm. “We at EA are steadfast in leading the next wave in sports fandom. Our renewed partnership with Nike directly intersects innovation, sport, and culture,” she stated.

“Through our collaborative work with dotSwoosh, we plan to position creativity and self-expression at the heart of fan experiences. We envision a world where fans can connect, compete, and share their passion for sports.”

More comprehensive details regarding the integration of the dotSwoosh community within future EA Sports experiences are slated for release in the coming months.

The dotSwoosh platform is currently in a closed beta phase, diligently working to establish a fair and secure platform for its community. It recently concluded its OF1 Box sale, with over fifty thousand participants and $1.9+ million in revenue. Those eager to become part of the dotSwoosh experience and stay updated on the future can register here with an access code.

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Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.

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