10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land.
A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining.
Check out these lists I put together of best practices and top industry examples to get your creative juices flowing.
Table of Contents
Best Practices for Facebook Video Marketing
1. Gather trends to inform your video marketing plan.
There are two areas I recommend you focus on. First, read up on current video marketing trends to help you understand audience behavior and preferences. You want to know when and how your target demographic uses Facebook and which types of videos they are most likely to respond to.
Second, your campaign may include both native videos (like Facebook Live, reels, posts, and stories) as well as paid video ad campaigns.
Pro tip: If your budget allows for a paid campaign, you need to brush up on the nuts and bolts of running ads on Facebook. Review how to choose the right objectives, track click-throughs, use automated messaging, and select calls-to-action (CTAs).
2. Define big-picture marketing goals.
A big part of both paid and native campaigns is also keeping general objectives in mind. Are you aiming for product education, brand awareness, or driving traffic? There are so many directions to go in, so you need to keep the big marketing picture in mind to stay on track.
For example, if your goal is to gain new customers, you want to put effort into eye-catching images, catchy text, and brief videos. If your goal is to boost sales with current customers, live video events and increased personal interaction are the way to go.
Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template.
3. Streamline video production.
Whether you’re on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Consider dabbling in technologies like AI-informed video microapps to make your life easier.
Pro tip: Keep in mind that production will take a significant chunk of time. Find shortcuts and take advantage of tools to keep this part of the process in check. If you want to keep operations rolling, it’s a huge advantage to use technology prudently at the production stage.
4. Keep video marketing short and engaging.
Due to its visual nature, video is ideal for inspiring buyer action. Viewers tend to prefer short videos to long ones. I found that, according to Search Engine Journal, 85% of viewers prefer clips less than 15 seconds long, and short-form videos receive 2.5 times more engagement than long-form.
Pro tip: Keep videos concise and striking. Check out some of our excellent examples of video marketing below for inspiration to keep length brief and storytelling precise.
5. Incorporate entertaining live video.
While heavy use of live video is not the norm for most companies, sprinkling it into your strategy can help corral current customers and seriously increase engagement, especially if it’s entertaining and personally interactive.
Facebook boasts some of the easiest-to-use live video options. You can quickly go live from your feed or schedule and promote a live event in the future.
Pro tip: Take a minute to learn how to run a Facebook Live event. This format is perfect for product announcements, live testimonials, product demonstrations, Q&As, and even live selling.
10 Excellent Examples of Video Marketing on Facebook
1. Powerbeats Pro 2 | Beats by Dre
Large brands often have the advantage of star power, like in this example from Beats by Dre filled with some of the world’s biggest sports stars — Lionel Messi and LeBron James. But what I like is their creative interplay of product with celebrity.
Drenched in sweat and set against dark backgrounds, this inspiring video ad comes in at about two minutes. Not short, but not too long, either. The company uses the full two minutes to highlight athletes who are at the peak of fame and incorporates their Powerbeats wireless headphones as an essential tool to success.
I think the use of the word “power” throughout keeps the video on its theme of greatness. The video highlights incredible stats from each of the athletes’ careers and features them all wearing the product while performing in their respective sports. The continuity and striking visuals make it hard to look away or forget.
Pro tip: Repeat your keywords to strengthen messaging. For example, ask yourself what your key message or takeaway is for your marketing video. Consider making a word chart that explores keywords and adjacent words that support your message.
2. Blazer EV SS | Chevrolet
Advertised as the quickest Super Sport model ever produced by Chevy, the Blazer EV SS features in an equally quick 30-second spot posted on Facebook on February 14, 2025. Vintage clips of Chevy’s glory days at the track are cut together in quick succession, leading to an exciting reveal of the Blazer’s sleek and powerful silhouette in action.
Chevy has a rich history of power and speed — and they don’t shy away from promoting their industry leadership and accomplishments. If it fits with your brand, you may want to take note and highlight your products and services with a confident vibe.
I picked this video ad due to its superior design concept. Movement and power are displayed on a few levels as the video starts slow and increases in visual and verbal speed.
Pro tip: Fine-tune your video pacing to evoke emotion by experimenting with a free tool like HubSpot’s Clip Creator to heighten anticipation and keep viewers glued to the screen.
3. BRUNKRISSLA Comforter Set | IKEA USA
IKEA can be described in many ways — quirky, stylish, fun, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in one. What do they do best? Create a striking and unforgettable visual: Mount Rushmore covered in a soft comforter and pillows.
Animated IKEA helicopters fly in the goods to cover the national monument, adding a straightforward but fantastical impression. A shortened .bitly URL right in the text of the post links the viewer straight to the online catalog.
I think bright colors and a little silliness go a long way to drive traffic to IKEA’s website, making purchasing easy and impulsive after a quick, eye-catching visual.
Pro tip: Feature your product in a lighthearted way if it fits with your brand. Check out this blog on funny commercials to find the right humor for your brand.
4. #GoProAwards | GoPro
GoPro’s use of customer-submitted video just makes sense. The millions of hours of footage caught on GoPros is clearly one of their marketing department’s gold mines.
In this video for their #GoProAwards campaign, GoPro customers are encouraged to send in their best. A searchable hashtag makes the campaign quickly accessible across many platforms, but where they really excel is customer engagement combined with focusing on the best of the best.
As a company, they can stand out on Facebook’s feed with beautiful, striking, or exclusive footage. Their ongoing campaign delivers compelling visuals: a rarely seen box jellyfish, a nighttime bike ride in the forest, skydiving stunts, and a bustling coral reef provide content that is sure to be following fodder.
Pro tip: For longer, planned campaigns, use hashtags to group videos over a period of months or years. This makes it easy to look at engagement and track how your campaign has done over time.
5. Garmin Coach | Garmin
In this Garmin Coach video ad posted on Facebook in September of 2024, aspiration is implied using the rolling visual of a competitive cycler. The fit physique, authoritative voice, and bare-bones production are right on brand for Garmin’s hard-working demographic.
What does Garmin do well with this video? They maintain focus. They cut the fat. At only 30 seconds, I think they give viewers what they want in a product announcement — a quick rundown of the features backed by strong and confident footage of the product in action.
The dialogue of the video is expertly written and follows classic marketing writing principles of including only focused and relevant content.
Pro tip: Create a script with confidence and always keep your target audience in mind. Check out HubSpot’s Ultimate Video Marketing Starter Pack for a free video script template to follow.
6. Meta AI | Facebook
A Facebook marketing video on Facebook had to make the cut for obvious reasons. Facebook has a huge compendium of all forms of video marketing — produced, clips from user accounts, and AI-informed. But, I am highlighting this Meta AI explainer video because it is a good example for brands of a short — very short at 12 seconds — illustration of how to use a new feature.
Clean and well-paced, I find this video format is best for how-to content, which is hugely valuable for brands. A relatively quick and simple screen recording will bolster customers’ product use and keep them coming back for more. The keys to success are simplicity, pacing, and highlighting only one feature per video so users can focus on what they want to learn.
Pro tip: Users will never stop needing product demos or explainer videos. Product demo videos aren’t always intuitive, so explore this blog on successful product demo videos to get some ideas.
7. Family Farm Videos | Organic Valley
The Organic Valley brand is known for promoting the small family farms from which they source their dairy and other grocery products. Their series of farm footage from these family farms across America serves as quick behind-the-scenes glimpses for consumers. Customers of Organic Valley are likely concerned about animal welfare, environmental health, family values, and a quality product.
The “family farm” aspect of videos like this one from June of 2024, filmed in a field of sleeping dairy cows, promotes the hard-working, wholesome image of the brand. Plus, they’re fun to watch. When I think about video marketing in a social feed, Organic Valley does well at posting regularly and reminding customers that the brand is still committed to sourcing from real family farms.
Pro tip: Don’t stray far from your brand values if they are a major selling point. Trying out new marketing styles can be fun and interesting, but if you stray too far from your key messaging, you risk confusing buyers.
8. #DiorCouture | Dior
Beauty and lifestyle brands take note. Dior is known for being highly inspired yet accessible to everyday consumers who are in the market for luxury fashion, fragrance, and cosmetics. Their focus on elegant details makes their video ads pop.
In this minute-and-a-half short starring Anna Sawai, Anna attends her first Golden Globes, easy on the eyes, and the “inner dialogue” revealing her inner fears and anxieties portrays her as just as human as the rest of us.
“Do I look okay?” she thinks as she is dressed in a stunning white number and done up with beautiful Dior accessories and makeup. Posted on February 5th, 2025, I like how this ad tells a simple story that keeps you watching but also serves as an announcement that Anna is Dior’s newest brand ambassador.
Pro tip: Keep your brand aesthetics on point. If you’re a luxury brand, your video needs to reflect that and feel expensive.
9. Gemini AI | Google
Mega corporation Google doesn’t shy away from posting regular Facebook marketing videos. And, it’s an understatement to say that Google has resources to spare for any marketing pursuit they take on. They produce masterful, touching marketing content like it’s no big deal. That being said, I believe we can still learn from what they do right.
In a recent marketing video posted on Facebook on July 26, 2024, titled “A Little Help from Gemini,” Facebook mixes emotional storytelling with a few key features in a video to promote their Gemini AI chatbot.
Part personal interest story, part product demo, this video tells of a young girl’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and someday break her record.
It plays out a conversation between her father and Gemini — he is asking various questions to help support his daughter in her dream: “How to teach hurdle technique,” and “Help my daughter write a letter telling Sydney how inspiring she is.”
What I like: The text of the father’s dialogue popped and rolled across the screen the entire time. And since it has been reported that 85% of users watch Facebook videos with the sound off, this is a genius move.
10. Beauty for Nature | Dove X Walmart
Dove is no stranger to taking a stand and gears most of their campaigns toward social and environmental causes. In a video posted in August of 2023, the textures of the earth are shown beautifully alongside various skin textures.
Dove used the video to announce the Dove Nature Regeneration Project in partnership with Walmart and the Rimba Collective in Southeast Asia to protect and restore 123,000 acres of rainforest.
What I like: Dove maintains their brand’s strong core values. An announcement spoken over their signature striking visuals is enough to keep viewers enraptured for the entire 30 seconds. Pleasurable, enjoyable, and real, this video is a relief for the eyes amid the busy clutter of social media feeds. And it achieves its objective as a major public relations piece.
Facebook Video Marketing Is for Everyone
I’m always impressed by marketers who tackle a new social media platform without previous experience. It can be daunting to begin a new campaign on an unfamiliar platform. Luckily, I’ve also found that Facebook video marketing is pretty user-friendly and yields quick results.
There’s a lot we can learn from companies with giant marketing budgets, but don’t feel like you need to start investing millions of dollars into your video marketing just yet.
I’d start small with HubSpot’s free Clip Creator Tool and Ultimate Video Starter Pack and experiment with your Facebook video marketing strategy. The creative process spent before actually filming a video is just as important as the actual content, so don’t be afraid to spend a good chunk of time defining your brand strategy.
Editor’s note: This post was originally published in April 2016 and has been updated for comprehensiveness.
