When to Post on TikTok: A Simple Guide

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HubSpot Blog research found
 that 93% of marketers that already leverage TikTok have plans to continue investing in the platform in 2022, and 52% of marketers plan to increase their investments for the year.

If you’re one of the marketers hoping to increase your business’ presence on the app, or you’re leveraging it for the first time, it’s important to have a TikTok-specific strategy that works.

In this post, discover new HubSpot Blog data that will help you decide the best time to post on TikTok to ensure your content has the most significant reach.

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What’s the best day to post on TikTok?

The best days to post on TikTok are Saturday, Friday, and Sunday. The graph below displays this data.

when to post on tiktok: the best days to post on tiktok

Best Times to Post on TikTok

Marketers report that the three best time frames to post on TikTok are 6-9 PM, 3-6 PM, and 12-3 PM, in that order. The graph below displays this result.

when to post on tiktok: best time to day to post on tiktokWhen do you know the best time to post on TikTok for your business?

Our Blog research found the best times and days to post on TikTok. However, deciding the best option for your business depends on your audience and their location and activity.

To pick the best option for your business, you’ll need to access your account analytics within your TikTok for Business account. To get there within the TikTok app,

1. Select the hamburger menu on the top right-hand corner of your profile page.

2. In the Settings and privacy menu, select Creator tools, then Analytics (as shown in the image below). If you haven’t yet enabled analytics, you’ll be prompted to turn them on.

tiktok analytics

Image Source

Once you’ve selected Analytics, you’ll see a dashboard with an overview of different metrics. To get more insights into your audience, select the Followers tab. You should then see your audience metrics, as shown in the image below.

sample tiktok follower analytics page

Image Source

You’ll be able to see where your audiences are located and when they’re most active. Take note of this information, compare it to the data we found, and select a time frame that aligns with your audience’s presence.


It’s important to note that testing different posting schedules is always worthwhile to figure out what works best. For example, our data shows that 6-9 PM is the best posting window, and your in-app analytics show your audiences are most active on Fridays. You can run your own experiment where you post at different times between 6-9 PM on Fridays to see what generates the most engagement.

Can you post too much on TikTok?

Most marketers post on TikTok 4-6 times per week. However, as with many social media sites, it is possible to post too much and oversaturate your audiences.

It’s best to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audiences want to see and when they’re most likely to see it.

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