July 2022 / 348 posts found
YouTube Shorts Algorithm Explained In Q&A Format via @sejournal, @MattGSouthern
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm Explained In Q&A Format appeared first on Search Engine Journal.
Google: “Always Try” To Replace HTTP Links With HTTPS via @sejournal, @MattGSouthern
Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace HTTP Links With HTTPS appeared first on Search Engine Journal.
4 Personalization Trends in Marketing [2022 Data]
A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to refer their family and friends to these companies. As we know, personalization is the name of the game in customer experience nowadays. In this post, we’ll dive into key personalization trends you should know in 2022. Demand for personalization is increasing. According to Twilio’s 2022 State of Personalization Report, 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021. Another […]
A Senator Is Calling for Google and Apple CEOs to Stymie Crypto Scams
For all of Web3’s successes in celebrating diversity and raising funds for unquestionably noble causes, the Web3 space still has its fair share of bugbears — scammers. Thefts, rug pulls, and the like remain a distinct risk for anyone making their first steps into Web3. However, these bad actors don’t just look to target members of the crypto and NFT communities on their home turf via wash trades. Some have looked to gain access to users’ crypto wallets in a seemingly innocent way: via mobile apps. The lengths that scammers have gone to forcibly part users from their hard-earned crypto […]
A New NFT Project Celebrates Autocrats With Poison Cakes
There are many ways to interpret the decline of democratic institutions and the subsequent rise of authoritarian leaders around the globe in the last 30 years. But any explanation, according to Ben Rhodes, the former Deputy National Security Advisor for Strategic Communications and Speechwriting under President Barack Obama, must include the following: “The first was the excess of globalization, the excess of capitalism, and the creation of exploding inequality happening at the same time that globalization is […] encroaching on people’s national identity or tribal identity. […] Coming on the heels of people already thinking, ‘Is this working for us? […]
Ready to Audition Your Bored Ape Brand? A Crypto Exchange Beckons
While still a new and relatively undeveloped concept in Web3, the NFT market continues to grow, with NFT rentals forming a new economy within the blockchain ecosystem. NFT rentals aim to address the question of reliable income with NFTs, in a bid to offer more than speculative price increases. Instead of letting your digital assets sit idle in your wallet, proponents argue, why not rent them (and their utility) out and earn passive income in the process? MouseBelt Labs, for example, recently developed a platform for NFT rentals called BoredJobs, which is essentially a licensing marketplace that lists thousands of Bored […]
Google Shares 6 Tips For Ecommerce Search Results via @sejournal, @martinibuster
Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first on Search Engine Journal.
9 Marketing Automation Mistakes You Can’t Afford to Make
According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these challenges. 1. You have dirty data. In a 2021 state of marketing automation report, 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data. Dirty data can cost brands not only money but […]
6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data]
Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Nonprofit Trends to Watch in 2022 1. Collect donations on social media platforms with native donation features. TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations. In fact, almost 75,000 donations were made within the app in support […]