November 2022 / 274 posts found
Elon Musk Shares Vision For “Twitter 2.0” via @sejournal, @MattGSouthern
Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more. The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal.
How To Choose The Best Rank Tracker For Your SEO Needs via @sejournal, @seomonitor
Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it! The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal.
4 Common Mistakes E-commerce Websites Make Using JavaScript
Despite the resources they can invest in web development, large e-commerce websites still struggle with SEO-friendly ways of using JavaScript. And, even when 98% of all websites use JavaScript, it’s still common that Google has problems indexing pages using JavaScript. While it’s okay to use it on your website in general, remember that JavaScript requires extra computing resources to be processed into HTML code understandable by bots. At the same time, new JavaScript frameworks and technologies are constantly arising. To give your JavaScript pages the best chance of indexing, you’ll need to learn how to optimize it for the sake […]
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays
The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. You don’t want to lose your stride with a few days off, but you might be worried that getting too aggressive about deadlines can leave you seeming like the Grinch. At HubSpot, a company that makes work culture a priority, our people managers are known for creatively and strategically hitting seasonal goals while […]
Marketing Budget: How Much Should Your Team Spend in 2023? [By Industry]
As a marketer, you’re always pitching new ideas to your team. And you’ve also faced a consistent follow-up question, “How much from our marketing budget do we need to execute?” Ultimately, being a successful marketer isn’t just about thinking strategically. It’s also about adhering to a strict budget, achieving new levels of growth, and choosing the most cost-effective options for your company. We’ll explore how you can do these and determine how your budget matches up against competitors. Here’s what we’ll cover: Why You Need a Marketing Budget Inside a Typical Marketing Budget Marketing Budget as a Percentage of Revenue […]
Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin
Let’s take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial. The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.
Twitter Rolls Out 3 New Ways To Advertise via @sejournal, @MattGSouthern
Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. The post Twitter Rolls Out 3 New Ways To Advertise appeared first on Search Engine Journal.
How to Easily Manage Customer Data Across Multiple Apps
Wouldn’t it be nice if customer data management were easy? Are you longing for a world where your contact’s email, conversion date, and who on your team spoke with them last are readily accessible? If that’s the case, you’re not alone. Managing customer data can get messy, especially if your business uses multiple apps. However, putting your customer data in order is easier than you think, even if it is in a state of chaos. In this post, you’ll learn how to keep your customer data organized, clean, and up-to-date across all your apps. In this post, we’ll cover: What […]
How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]
Early this year, conversations surrounding an upcoming recession started making headlines. Then, we saw mass layoffs and hiring freezes happening, particularly in the tech world. According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. In this article, we’ll cover: How the Recession Has Impacted Hiring So Far How the Recession Will Impact Hiring in 2023 Which Roles Remain Popular & Which Ones Have Lower Demand Which Companies and Industries Are […]
SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster
How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say. The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal.