November 2023 / 197 posts found
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon. Understanding Color Theory and Meanings 25 Logo Color Scheme Examples Understanding Color Theory and Meanings Before we dive into brand logo color combinations, it’s important to understand […]
39 Emotions Digital Marketers Can Use In Advertising via @sejournal, @gregjarboe
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.” The post 39 Emotions Digital Marketers Can Use In Advertising appeared first on Search Engine Journal.
Google Highlights Forums & Profiles With New Structured Data via @sejournal, @MattGSouthern
Google introduces structured data markup for forums and profiles to improve search visibility. New Search Console reports can help you help monitor implementation. The post Google Highlights Forums & Profiles With New Structured Data appeared first on Search Engine Journal.
Google Discusses Fixing 404 Errors From Inbound Links via @sejournal, @martinibuster
Google’s John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken inbound links The post Google Discusses Fixing 404 Errors From Inbound Links appeared first on Search Engine Journal.
When Not to Use Artificial Intelligence in Digital PR
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.
Google Removing Crawl Rate Limiter Tool From Search Console via @sejournal, @martinibuster
Google announced that the Googlebot crawl rate limiter will soon disappear from search console The post Google Removing Crawl Rate Limiter Tool From Search Console appeared first on Search Engine Journal.
New AI Model Outperforms Google’s Powerful PaLM-2 via @sejournal, @martinibuster
Inflection AI rockets past Google’s best PaLM-2 AI and will soon power the free Pi AI conversational platform The post New AI Model Outperforms Google’s Powerful PaLM-2 appeared first on Search Engine Journal.
AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy. Let’s take a look at how to create […]
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Representation matters. We hear this over and over again. And most people agree. However, not all representation is created equal, and this is important to recognize, especially to ensure your efforts in including more people in your marketing are received positively rather than being met with frustration and […]
Google On Traffic Metric & SEO via @sejournal, @martinibuster
Google’s John Mueller offers his thoughts about how SEOs should consider traffic metric The post Google On Traffic Metric & SEO appeared first on Search Engine Journal.