Internet Marketing / 2530 posts found
Heat Maps: Everything Marketers Need to Know
Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions. By mapping out where users click, hover, and scroll, heat maps can provide powerful insights into what your visitors like, what they don’t like, and what they’re ignoring. Here, we’ll take a closer look at heat maps, how they work, and the different types of maps you can use to optimize your website for more conversions and less friction. Table of Contents What is a heat map? How do heat maps work? Different Types of Heat Maps [+ What They […]
14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Skip to: What […]
How to Create an SEO Strategy [Plus Free Tools & Templates]
Starting as Moz’s SEO Director has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — from local businesses to niche online retailers to enterprise-level Fortune 500 companies — the first thing I do is put together a new SEO strategy and organic search measurement plan. I lead this process with data, which highlights opportunities for improvement and instantiates goals to rally your organization around […]
Coming Soon: The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
It’s almost here… Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, “The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]”. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on May 17, 2023, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report […]
17 International Social Media Platforms That Weren’t Founded in the U.S.
Whether you’re interested in international marketing, or just want to learn more about how audiences around the world interact with the internet, learning about the top global platforms can be an eye-opening experience. Below, you’ll explore 17 of the most popular social media platforms around the globe, including TikTok’s origin platform — Douyin. The 17 Biggest Global Social Media Platforms 1. QZone and QQ Image Source Owner: Tencent Origin: China (Available globally, Chinese language-only) Name’s Origin: QZone and QQ were shortened from the original name, OICQ. The O stood for “open” while ICQ is an instant message term that sounds […]
Wendy’s Took #NationalRoastDay to TikTok — Did It Bring the Heat?
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Wendy’s has been serving up sass on social media since 2017. It all started on Twitter. After the official Twitter account of Mcdonald’s mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.” When the tweets are as broken as the ice cream machine. https://t.co/esdndK1iFm — Wendy’s (@Wendys) November 24, 2017 The success of this tweet marked the beginning of a new social media […]
CoFund tokenizes $10M hotel in Bali via Tokeny
The minimum purchase amount for the hotel’s tokenized ownership is $1,000.
Ronin (RON) bags a 500% gain as the gaming-focused project approaches a major upgrade
Ronin Network’s upcoming shift to a more decentralized consensus mechanism and partnerships with gaming studios has brought significant gains for the project’s RON token.
The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them
MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 billion times. MrBeast is not just a storyteller — he also translates this attention into revenue. He earned $54 million last year, launched a range of chocolate bars, an apparel brand, and even a fast-food business. He is one of the world’s best marketers, capturing the attention of billions and turning many of them into customers. Let’s explore […]
Daily SEO Fix: How to Use Keyword Labels in Moz Pro
Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords you’re tracking it can be incredibly helpful to segment your data in various ways to monitor and compare groups of keywords. Within Moz Pro you have the ability to label keywords any way you like so you’re able to do just that. In this edition of the Daily SEO Fix, we’ll look at how you can apply labels to keywords in your Moz Pro Campaign along with different ways to […]