If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy. And finally, you’ll learn why demand generation is not the same as lead generation. What is demand generation? Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help […]

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences.   This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution.  Let’s start with defining a lead. Then, we’ll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead? A lead is any person who indicates interest in a […]

So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms, as well as seven best practices that will help you attract prospects. This guide includes the following: What is a lead-capture form? Seven Best Practices for Building Lead Capture Forms A lead-capture form helps you generate prospects who download resources from your landing page. These forms are common when promoting ebooks, case studies, research reports, and webinars. Customers see a […]

As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals. In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, you’ll learn effective strategies and impressive real-world examples for each. Table of Contents Social Media Marketing Strategies PPC Lead Generation Strategies Blogging Lead Generation Strategies Email Marketing Lead Generation Strategies Top 10 Lead Generation Best Practices What […]

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools. We’ve compiled a list of the best lead generation tools on the market, including some free options. The 21 Best Lead Generation Tools in 2022 HubSpot Marketing Hub Intercom Proof Paperform MobileMonkey Mailshake Qualaroo HotJar Turnstile by Wistia Pointerpro Zuko ProProfs Quiz […]

Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion. Finding quality leads doesn’t happen by accident. To achieve this goal, brands need a lead qualification process that effectively pinpoints key characteristics that make potential customers more likely to become loyal buyers. To help you get started, we’ve got 10 expert tips for improving lead quality. Lead qualification typically takes the form of stock questions that depend on your offering. […]

You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because the ebook format you choose will determine the success of your efforts. Here, we’ll cover all ebook formats and how to choose the best one for your project. We’ll also explain how HubSpot’s ebook templates can help you achieve your marketing team’s lead generation goals. […]