Paid Media / 103 posts found
Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Google Ad Customizers: The How & Why
Save time and lower conversion costs with Google Ad Customizers. Here’s how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The How & Why appeared first on Search Engine Journal.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) via @sejournal, @amyppc
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.
How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
What Are The Creative Requirements For Responsive Display Ads? via @sejournal, @navahf
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.
5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail
Whether you’re new to PPC or not, agency or in-house. here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.
How To Optimize Google Responsive Search Ads (RSAs) via @sejournal, @siliconvallaeys
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.
How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.