Paid Search / 64 posts found
New Integration For GA4 And Search Ads 360 via @sejournal, @brookeosmundson
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms. The post New Integration For GA4 And Search Ads 360 appeared first on Search Engine Journal.
Ask A PPC Live 2022 With Navah Hopkins – Ep. 265 via @sejournal, @lorenbaker
Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show. The post Ask A PPC Live 2022 With Navah Hopkins [Podcast] appeared first on Search Engine Journal.
Google Ads Has A New Way To Measure Offline Leads via @sejournal, @brookeosmundson
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them. The post Google Ads Has A New Way To Measure Offline Leads appeared first on Search Engine Journal.
Google Ads Updates Destination Requirements Policy via @sejournal, @brookeosmundson
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022. The post Google Ads Updates Destination Requirements Policy appeared first on Search Engine Journal.
What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] via @sejournal, @brookeosmundson
Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns. The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on Search Engine Journal.
How Impression-Based KPIs Drive Campaign Performance via @sejournal, @justinlugbill
Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal.
5 Creative Ways To Use The Facebook Ad Library To Your Advantage via @sejournal, @macuraa
While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here’s how to maximize this free resource. The post 5 Creative Ways To Use The Facebook Ad Library To Your Advantage appeared first on Search Engine Journal.
Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal.
Why Client Trust Is Essential In Paid Media & How To Build It via @sejournal, @oxbird_com
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is Essential In Paid Media & How To Build It appeared first on Search Engine Journal.
Microsoft Ads: Reach Success With The Future Of Ad Exchanges – Ep. 264 via @sejournal, @lorenbaker
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.