Creative Data Networks
How HubSpot’s Email Team is Responding to iOS 15
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can’t get them to open an email, we can’t get them to click and move further along the buyer’s journey. With the rollout of Apple iOS 15’s new privacy protection features, our open rates are in jeopardy. But is that a bad thing? Let’s start with some information about how this new feature will work. How Apple’s Email […]
Everything You Need to Know About AI Cybersecurity
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025, an unmanageable volume for manual human analysis. Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. In this article, we’re breaking down the ins and outs […]
How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget via @sejournal, @hethr_campbell
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders. Your senior executives want to make sure they’re getting the best bang for their buck. So, how do you meet leadership’s rising expectations and maximize their ROI? How can you demonstrate the impact of your SEO efforts to secure the budget you need? In our upcoming webinar, we’ll guide you through ways to […]
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you’ll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of […]
YouTube Strategic Direction Revealed Over Three Key Events in 2023 via @sejournal, @gregjarboe
Gain insight from 3 important events that revealed YouTube’s multidimensional approach – so you can adapt your own video marketing strategy. The post YouTube Strategic Direction Revealed Over Three Key Events in 2023 appeared first on Search Engine Journal.
YouTube Algorithm: Insights From Creator Liaison Renee Ritchie via @sejournal, @MattGSouthern
Rene Ritchie, YouTube’s Creator Liaison, debunks misconceptions and provides new insights into YouTube’s algorithm. The post YouTube Algorithm: Insights From Creator Liaison Renee Ritchie appeared first on Search Engine Journal.
The SEO Evolution: Expert Insights into the Future Landscape of Search
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year. For one, Google’s integration of generative AI into search will drastically change how users’ find information, and will require companies to shift their entire end-to-end SEO strategy. For another, many web analysts, SEO strategists, and writers are learning how to leverage AI to create stronger websites and more effective content. This will greatly alter how your competitors’ approach content creation — and it should alter how you approach it, too. Along with AI, Google’s introduced a change […]
Google: Domain Name Is Never Going To Make Or Break Your SEO via @sejournal, @martinibuster
Google’s John Mueller discusses domain names and SEO The post Google: Domain Name Is Never Going To Make Or Break Your SEO appeared first on Search Engine Journal.
Generative AI Adoption Rate Eclipsing Smartphones & Tablets via @sejournal, @MattGSouthern
Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine Journal.
How SGE & Other Google Search Changes Could Impact Your Traffic [Data + Predictions]
How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google’s way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic? And how can marketers optimize their web strategy to keep up with this change? This article will explore SGE, other Google Search changes, and how web and SEO professionals prepare for this new SERPs landscape. What is SGE? SGE integrates generative AI capabilities with Google Search results. […]