Creative Data Networks
How to Generate Leads on LinkedIn in 2023, According to LinkedIn’s VP of Marketing
LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business. In fact, audiences exposed to brand messages on LinkedIn are 6X more likely to convert, according to data from the social company. But without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging. Which is why I sat down with Jim Habig, VP of Marketing at LinkedIn, to learn some of his key insights, as well as additional tips on how to use LinkedIn for lead generation in 2023 and beyond. Skip to: 8 Tips for Generating Leads […]
How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing
In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were “compelling” but also “mildly terrifying.” Admittedly, the Mint Mobile ad is a little stunty. However, it’s a prime example of marketers using AI to streamline the creative process. That said, AI is still in its early stages, and marketers need to know how to use these tools […]
10 Content Marketing Trends To Watch In 2023 via @sejournal, @andybetts1
Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.
Google Updates Helpful Content Guidance, Streamlines Search Console Reports via @sejournal, @MattGSouthern
Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.
Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit via @sejournal, @kristileilani
Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology. The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.
Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content? via @sejournal, @martinibuster
Are ChatGPT, Bard and Dolly 2.0 trained on pirated books and is that even legal? The post Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content? appeared first on Search Engine Journal.
Google’s Environmental Crisis Alerts: Earth Day Spotlight via @sejournal, @MattGSouthern
Discover how Google’s environmental crisis alerts help prepare for floods, wildfires, earthquakes, and more. Stay informed & safe! The post Google’s Environmental Crisis Alerts: Earth Day Spotlight appeared first on Search Engine Journal.
Google vs. AI — Whiteboard Friday
Large Language Models have taken the world by storm in recent months. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine learning models like ChatGPT, and how Google might react to those threats. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans. Today I want to talk about some of the threats posed to Google by recent advances in large language models and natural language processing and chatbots and this kind of thing. I want to talk about how […]
3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now – Ep. 306 via @sejournal, @lorenbaker
How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now. The post 3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast] appeared first on Search Engine Journal.
Eco-Friendly Search Engines: Making A Difference One Search At A Time via @sejournal, @MattGSouthern
Explore eco-friendly search engines that support environmental and social causes, prioritize user privacy, and promote sustainable practices. The post Eco-Friendly Search Engines: Making A Difference One Search At A Time appeared first on Search Engine Journal.